# Sales Business Development Manager (Automotive)

**Company**: Cisco
**Location**: Nagoya, Japan
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Automotive

**Apply**: https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/Nagoya-Japan/Business-Development-Manager_2028044?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_756a247e-06f

## Description

Identifies short- and long-term sales opportunities and acts as an SME to drive demand generation, business development, and proposal development. Builds a robust pipeline of qualified opportunities, cultivates new customer relationships, identifies upsell opportunities, and partners with account teams to shape and close complex deals.

Develops technology-, solution-, and industry-based offerings and new consumption models that align customer needs with Cisco’s business objectives. Works closely with Field, Business Units, Product, Services, Marketing, and Partners to strengthen Cisco’s market position and expand wallet share.

This role has a strategic focus on the **Automotive industry**, with the objective of maximizing Cisco’s value proposition across the **automotive value chain and vehicle lifecycle**. Key domains include **Connected Car, Software-Defined Vehicle (SDV), Smart City & Mobility, Manufacturing, and Connected Services**, extending Cisco’s relevance beyond traditional enterprise IT.

**Specialization and Focus**

- Demand Generation / Business Development

- Deal Shaping and Opportunity Qualification

- Solution Selling and New Consumption Models

- Cross-Architecture and Industry Value Proposition Development

- Product Enhancement through customer and market feedback

- Automotive Industry Business Development

**Customer Engagement and Accountability**

- **Customer Intimacy:** High

- **Customer Focus:** Vertical / Industry; solution selling and new business development

- **Product Focus:** Moderate; architecture, solution, and business transformation focus

Build and deepen relationships with new and existing customers and key decision-makers.

Identify stakeholders, customer priorities, upsell opportunities, and areas to expand Cisco wallet share.

Lead discovery sessions and workshops to address complex customer needs and develop new opportunities.

Engage beyond traditional IT organizations, including Engineering, R&D, Manufacturing, Vehicle Software, Connected Services, Mobility, and Business Strategy.

**Business Development & Deal Shaping**

- Proactively identify and qualify short- and long-term opportunities across multiple products, solutions, and geographies.

- Conduct targeted prospecting and market research to uncover customer needs, industry trends, and competitive opportunities.

- Build qualified pipeline and engage the appropriate account teams for execution and closure.

- Shape complex, multi-product deals by aligning technical, commercial, and customer requirements.

- Tailor deal structures to meet customer timelines and objectives while aligning with Cisco’s business goals.

- Orchestrate cross-functional teams including Account Teams, Business Units, Product, Services, Engineering, Marketing, Legal, Finance, and Partners.

- Optimize CRM and forecasting processes to improve pipeline quality and accuracy.

**Automotive Industry Focus** Develop new business opportunities across the Automotive industry and maximize Cisco’s relevance throughout the **vehicle lifecycle and automotive value chain**.

Key areas include:

- **Connected Car** – Secure vehicle connectivity, data exchange, cloud/edge integration, vehicle-to-infrastructure connectivity, and connected vehicle ecosystems.

- **Software-Defined Vehicle (SDV)** – Develop Cisco’s value proposition across vehicle, edge, cloud, networking, security, observability, data, and AI architectures.

- **Smart City & Mobility** – Develop opportunities connecting vehicles and Automotive customers with smart cities, intelligent transportation, mobility services, and connected infrastructure.

- **Manufacturing** – Identify opportunities across smart manufacturing, industrial networking, security, edge computing, AI, and manufacturing transformation.

- **Vehicle Lifecycle** – Identify Cisco opportunities from R&D, design and engineering, and manufacturing through sales, vehicle operation, connected services, after-sales, and end-of-life.

- **Automotive Value Chain** – Expand Cisco’s relevance across OEMs, suppliers, manufacturing operations, dealers, mobility providers, technology partners, and other ecosystem participants.

- **New Business & Consumption Models** – Develop new use cases, commercial approaches, and consumption models that accelerate customer adoption and create scalable revenue opportunities.

**Minimum Qualifications**

- Bachelor’s + 7 years of related experience, or

- Master’s + 4 years of related experience, or

- PhD + 1 year of related experience

**Preferred Qualifications** Experience or expertise in the **Automotive industry, Connected Car, Software-Defined Vehicle, Smart Mobility, Smart City, Automotive Manufacturing, or related technology ecosystems** is preferred.

## Skills

### Required
- Demand Generation
- Business Development
- Solution Selling
- Proposal Development
- Account Management

### Nice to have
- Automotive industry
- Connected Car
- Software-Defined Vehicle
- Smart Mobility
- Smart City
- Automotive Manufacturing

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Source: [Apply at cisco.wd5.myworkdayjobs.com](https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/Nagoya-Japan/Business-Development-Manager_2028044?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)