# Brand & Communications Manager - GCR

**Company**: AppsFlyer
**Location**: Beijing
**Experience**: senior
**Job type**: full-time
**Category**: Communications
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/appsflyer/jobs/8480742002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_752bfd10-980

## Description

We're looking for a Brand & Communications manager with B2B experience -- preferably in the mobile or tech field -- to help drive traditional/ digital communications across a diverse range of verticals and markets throughout GCR.

The ideal candidate has a hunger for creating compelling stories and ideas that garner attention from key industry and mainstream media, online communities, influencers, analysts and additional stakeholders.

**Responsibilities:**

- Develop and implement fully integrated branding/communications plans in numerous markets across GCR – from strategy to tactics to execution

- Identify, leverage and prioritize opportunities to provide value that garners exposure in business, technology, marketing, advertising and mobile industries – and beyond

- Articulate and scale AppsFlyer's thought leadership, defining topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives and more

- Play a central role in the company's content creation using data; this includes China-specific blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press bylines

- Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success

- Cultivate relationships with partners, customers and 3rd parties in order to leverage joint PR/marketing efforts and grow the AppsFlyer community base

- Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content & research reports on industry topics, conveying customer success stories, etc.) and strengthen the company's overall narrative while maximizing impact on the AppsFlyer brand and business

**Requirements:**

- 5+ years experience creating and executing integrated PR / communications strategy & plans across regional markets for a high-tech or international company

- Excellent communication skill with growth mindset, good at managing stakeholders from different aspects and multitasking in a high-pace environment

- Track record of prominent press placements, existing relationships with top technology, business and industry trade reporters, savvy at both media and influencer relations (traditional, social, digital)

- Exceptional skills in writing, editing,with an ability to simplify complex data into actionable insights; as well as exceptional analytical and critical thinking skills

- Strong story development skills, with an eye for detail and ability to drive stories with compelling visuals and messaging, providing spokesperson support

- Knowledge and interest in the worlds of tech, mobile, and digital marketing; Understanding of market trends and how to turn data into compelling stories, messages and campaigns

- Expertise managing agencies and coordinating with internal and external stakeholders to drive terrific results, ensuring messages are conveyed effectively and consistently across channels

- Native Chinese speaker and advanced proficiency in written and spoken English

## Skills

### Required
- PR
- communications
- marketing
- digital marketing
- content creation
- data analysis
- project management
- team management
- Chinese
- English

### Nice to have
- Global 4A PR agency experience
- Degree in Communications, Journalism, Public Relations or a related field

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/appsflyer/jobs/8480742002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)