# Manager, Performance & Digital Experience

**Company**: HomeMade
**Location**: Sydney
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Permanent - Full time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://jobs.lever.co/mable/72d7af13-b8d8-4bec-8f48-d38dfe10e5f2?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_74f66f8e-278

## Description

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

- We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

- We believe in technology as an enabler

- We’re driven by helping customers attain better outcomes

This position is part of the HomeMade team. HomeMade is an approved aged care provider dedicated to improving its customers' lives by empowering older people to self-manage their service providers with the assistance of our clinical and customer support teams.

You'll be joining a team that is passionate and dedicated to making a meaningful difference in the lives of others.

As a Manager, Performance & Digital Experience, you will lead HomeMade's digital acquisition, search strategy, conversion optimisation and website experience. Reporting to the Head of Marketing, you'll help shape our digital growth strategy, setting priorities and guiding performance across paid media, SEO, emerging AI-led search and conversion rate optimisation (CRO).

## Key Responsibilities

### Lead Performance Marketing and Digital Acquisition

- Develop and lead HomeMade's performance marketing and search strategy across paid search, paid social, display, SEO and emerging Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) opportunities.

- Own media planning, budget allocation, channel priorities and performance targets, ensuring investment is aligned with business objectives and acquisition goals.

- Oversee campaign performance across digital channels, identifying opportunities to improve efficiency, reach the right audiences and deliver stronger acquisition outcomes.

### Optimise the Website and Customer Experience

- Own HomeMade's CRO and website optimisation roadmap, identifying opportunities to improve usability, customer understanding and conversion.

- Set priorities for experimentation across landing pages, forms, messaging, calls to action and key digital journeys.

- Use customer behaviour, funnel analysis and testing insights to identify barriers and deliver measurable improvements.

### Turn Data into Commercial Outcomes

- Own reporting across digital acquisition and conversion, tracking performance against key measures such as qualified leads, cost per lead (CPL), customer acquisition cost (CAC), conversion rates and customer acquisition outcomes.

- Analyse funnel performance, lead quality and customer behaviour to understand what's working, where opportunities exist and how marketing investment can work harder.

### Lead, Develop and Collaborate

- Lead and develop the Performance & Digital Experience team, creating clear ownership and accountability across strategy and execution.

- Coach and empower your team to take ownership of their specialist areas, while providing direction, support and performance oversight.

## Requirements

- 7+ years' experience across performance marketing, digital acquisition, search or digital experience.

- Demonstrated experience setting performance marketing strategy, managing significant digital media budgets and delivering measurable commercial outcomes.

- Strong knowledge of paid search, paid social and SEO, with the ability to connect channel performance to broader business and acquisition goals.

## Platforms and Tools

You'll bring practical experience with key digital marketing platforms and tools, including:

- Essential: Google Ads, Meta Ads Manager and Google Analytics 4 (GA4).

- SEO and search analysis: Google Search Console and SEO tools such as SEMrush, Ahrefs, Screaming Frog or Similarweb.

- CRO and experimentation: Experience with A/B testing and experimentation tools such as Optimizely, VWO, AB Tasty or Convert.

## Benefits

- Learn from industry experts, experienced leaders, and on-the-job opportunities.

- Access parental leave: 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

- Work with flexibility: hybrid workplace, balancing time in the office with remote work.

- Flexi Leave Days: one extra paid leave day per quarter for what makes you happy.

- Take a floating public holiday: acknowledge a significant day your way with family and friends.

- Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

## Skills

### Required
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- SEO
- CRO
- Digital Acquisition
- Performance Marketing

### Nice to have
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- Google Search Console
- SEMrush
- Ahrefs
- Screaming Frog
- Optimizely
- VWO
- AB Tasty
- Convert

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