# Customer Research & Insight Manager

**Company**: Asda
**Location**: Asda House
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: Competitive salary plus benefits
**Category**: Customer Service
**Industry**: Retail

**Apply**: https://asda.wd103.myworkdayjobs.com/en-US/AsdaJobs/job/Asda-House/Customer-Research---Insight-Manager_R-108828?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_74c407b9-6a9

## Description

You will join the Customer Planning & Insights team at Asda, helping to deepen the company's understanding of its customers and turning their needs, experiences, and perceptions into actionable insights. Your work will enable customer-led decision-making across various aspects of the business, including strategy, proposition, brand, communications, and the shopping experience.

**Key Responsibilities:**

- Lead end-to-end qualitative and quantitative customer research projects, translating business challenges into research questions and designing robust approaches.

- Manage and develop key customer listening programmes, including customer closeness and brand tracking.

- Act as a trusted insight partner to stakeholders, shaping briefs and embedding customer evidence into decision-making.

- Analyse customer, brand, market, and competitor evidence to identify trends and opportunities.

- Manage external agency partners and provide clear direction and governance.

- Create compelling reports and presentations that bring the customer voice to life.

- Continuously improve research approaches and outputs.

- Anticipate emerging business needs and ensure insight is embedded in governance and planning.

- Contribute to the Customer & Digital function community and culture.

**Requirements:**

- Proven experience in qualitative and quantitative research, ideally in retail.

- Strong analytical and problem-solving skills, with a deep understanding of customer metrics.

- Excellent communication and presentation skills.

- Ability to influence cross-functional stakeholders and challenge assumptions.

- Experience managing third-party research agencies and suppliers.

- Strong capability in Excel and PowerPoint.

- A proactive, curious, and improvement-focused mindset.

**Benefits:**

- Competitive salary

- Discretionary company bonus

- Company pension up to 7% matched

- Company Car allowance of £5,700

- 15% colleague discount in store and online

- Free access to wellbeing services, including Stream, 24/7 virtual GP, counselling, and health and dental cash plans

- Asda Allies Inclusion Networks

- Excellent parental leave policies

## Skills

### Required
- qualitative research
- quantitative research
- analytical skills
- problem-solving skills
- communication skills
- Excel
- PowerPoint

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Source: [Apply at asda.wd103.myworkdayjobs.com](https://asda.wd103.myworkdayjobs.com/en-US/AsdaJobs/job/Asda-House/Customer-Research---Insight-Manager_R-108828?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)