# Lifecycle Marketing Manager

**Company**: Robinhood
**Location**: Menlo Park, CA; New York, NY
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $136,000-$160,000 USD
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/robinhood/jobs/8119781?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7469ecfc-e1e

## Description

Join Robinhood in building the future of finance, democratizing finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades, the largest transfer of wealth in human history.

As a Lifecycle Marketing Manager, you'll drive connections with customers to increase engagement across products, introducing users to the right products and driving engagement throughout the user journey. You'll work closely with teams across product, marketing, creative, and data science to build campaigns, experiments, and messaging that boost engagement.

Responsibilities:

- Develop lifecycle journey strategies and campaigns for product areas, identifying opportunities for higher customer engagement.

- Collaborate with teams to create personalized customer journeys.

- Analyze customer segments and data to find opportunities for targeted messaging and experiences.

- Design and implement A/B tests, using data to improve marketing performance.

Requirements:

- Bachelor's degree from an accredited college or university.

- 5+ years of growth marketing experience in consumer financial services or a similar field.

- Analytical approach with experience in tools like Excel, A/B testing, and relational databases.

- Results-oriented approach with experience in marketing strategy, customer segmentation, and message testing.

- Familiarity with SQL and/or HTML is a plus.

Benefits:

- Base pay range: $136,000-$160,000 USD (Zone 1).

- Eligible for bonus opportunities, equity, and benefits.

## Skills

### Required
- Excel
- A/B testing
- relational databases
- SQL
- HTML
- marketing strategy
- customer segmentation

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/robinhood/jobs/8119781?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)