# Senior Product Marketing Manager - B2C **Company**: Zoopla **Location**: London, England **Work arrangement**: hybrid **Experience**: senior **Job type**: Full-time **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q8074201 **Apply**: https://apply.workable.com/j/E33CF07B71?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_74394b3e-7f3 ## Description As the Product Marketing Manager for Consumer at Zoopla, you will sit within the Marketing team and be dedicated to maximising consumer retention, engagement and growth across our search, MyHome and valuation section of our website. You will be both embedded in the cross-functional product and marketing teams across our consumer product teams, whilst being one of the marketing managers in the marketing team. Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the consumers journey. Your ultimate goal is to optimise the consumer path to maximise high-value search and seller leads delivered to our estate agent customers and service partners. Key Responsibilities & Focus Areas: - Consumer Marketing Strategy & Representation - Lifecycle Mapping & Strategy: Define, map, and own the consumer journey from a user’s initial interaction (claiming a home, searching for a property) through to the final instruction of an agent or the purchase of a property. - Marketing-Product Liaison: Act as the dedicated Marketing representative in product development and roadmap meetings for the consumer product areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early. - Value Messaging: Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools to drive high-value user action. - Cross-Channel Project Management & Execution - Integrated Campaign Management: Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across: CRM/ECRM, Content, Performance Marketing, Conversion Optimisation & Hand-offs, and Launch Readiness. - Performance & Retention Focus - KPI Ownership & Reporting: Own the marketing-related performance metrics for the consumer areas, including weekly/monthly reporting on core KPIs. - Insight Translation: Continuously analyse the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team. - Competitive Marketing Landscape: Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and property buying. Core Competencies for Success: - Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey. - Demonstrated expertise in project managing integrated marketing campaigns across multiple channels. - Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs. - Strong experience working as a dedicated marketing representative with Product and Technology teams to influence outcomes. - Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority. - A customer-first mindset and a passion for creating impactful consumer experiences. Benefits: - Hybrid setup with 3 days in the office per week - 25 days annual leave + additional leave benefits - Cycle to work and electric car schemes - Free Calm App membership - Enhanced Parental leave - Fertility Treatment Financial Support - Group Income Protection and private medical insurance - Gym on-site in London - 7.5% pension contribution by the company - Discretionary annual bonus up to 10% of base salary ## Skills ### Required - B2C Marketing - Digital Marketing - Product Marketing - Project Management - CRM - Content Marketing - Performance Marketing - Data Analysis --- Source: [Apply at apply.workable.com](https://apply.workable.com/j/E33CF07B71?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)