# Chief Marketing Officer

**Company**: Weave
**Location**: Lehi, UT
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: Full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://jobs.ashbyhq.com/weave/095329fd-cbb3-4791-a989-5a9905a848e1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_74335e85-c9c

## Description

The Chief Marketing Officer (CMO) will lead Weave's next phase of growth by evolving the marketing engine into a scalable, efficient, and vertically differentiated growth platform.

As a key member of the executive team, this leader will partner closely with the CRO in shared accountability for pipeline and revenue outcomes, strengthening the inbound foundation while expanding product-led and partner-driven growth.

The CMO will strengthen Weave's brand across SMB and large-group healthcare practices, including DSOs, VSOs, MSOs, and adjacent healthcare verticals, while elevating marketing's strategic impact with the executive team and Board.

This leader will play a critical role in positioning Weave as an AI leader in healthcare communications and practice growth, translating product innovation into clear market differentiation and category leadership.

**Key Responsibilities:**

- Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.

- Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.

- Evolve Weave's inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.

- Strengthen Weave's brand positioning across SMB and large-group healthcare verticals.

- Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.

- Expand lifecycle and customer marketing programs to drive adoption, expansion, and long-term retention.

- Lead the development of a compelling and evolving IR and PR narrative that strengthens investor confidence, shapes market perception, and positions Weave as the AI leader in healthcare communications.

- Support marketing strategy related to potential M&A activity, including brand integration, messaging alignment, and go-to-market coordination.

- Drive performance across digital, content, creative, events, communications, and partner marketing channels with clear ROI accountability.

- Develop and mentor a ~50 person marketing organization, strengthening leadership bench and operational discipline.

- Establish clear KPIs that tie marketing investment to pipeline velocity, conversion rates, customer acquisition cost, and overall revenue contribution.

- Represent Marketing in executive and Board discussions, translating strategy and performance into clear business outcomes.

**Requirements:**

- 15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.

- Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.

- Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.

- Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.

- Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.

- Deep expertise in demand generation, product marketing, brand strategy, and growth analytics.

- Experience presenting to and engaging with Boards of Directors.

- Experience supporting or leading marketing efforts related to M&A integration is strongly preferred.

- Track record of building and developing high-performing marketing leadership teams.

- Strong financial acumen and excellence in managing significant marketing budgets with ROI discipline.

## Skills

### Required
- marketing strategy
- demand generation
- product marketing
- brand strategy
- growth analytics
- M&A integration

### Nice to have
- experience with AI-powered solutions
- knowledge of healthcare communications and practice growth

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/weave/095329fd-cbb3-4791-a989-5a9905a848e1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)