# Content Strategy & Owned Channels Planning Manager

**Company**: Co-op
**Location**: Manchester, Lancashire
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: contract
**Salary**: £50,000 - £61,000
**Category**: Marketing
**Industry**: Retail

**Apply**: https://hcnq.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/1072988?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/content-strategy-and-owned-channels-planning-742fc415-350/

## Description

We're looking for a Content Strategy and Owned Channel Planning Manager to join our Marketing team and help us shape and deliver engaging content across Co-op's owned digital channels.

In this role, you'll develop content and channel strategies across web, app and social, helping ensure the right content reaches the right audience at the right time. Working with teams across the business, you'll translate customer needs, business priorities and performance insights into clear content plans that drive engagement and support our wider goals.

This is an exciting opportunity to influence how millions of customers experience Co-op across our digital channels. You'll play a key role in shaping content strategies that support everything from everyday customer needs to major business priorities.

**Responsibilities**

- Develop content and channel strategies across web, app and social channels

- Work with stakeholders across the business to understand priorities, shape objectives and build effective content plans

- Own and oversee the planning and governance of content across our owned digital channels

- Manage content across coop.co.uk and the Discover tab of the Co-op app

- Use customer, channel and performance insights to optimise content and improve results

- Work with agency partners to ensure activity is delivered on time, to brief and within budget

- Monitor channel and content performance, applying learnings to continuously improve effectiveness

- Create clear briefs, recommendations and updates for colleagues and senior stakeholders

**Requirements**

- Experience developing content, channel or digital marketing strategies

- Strong stakeholder management skills, with the ability to influence, challenge and build relationships across a large organisation

- Experience managing digital channels such as web, app and social, with a good understanding of how content performs across different platforms

- The ability to analyse data, customer insight and performance trends, turning them into clear actions and recommendations

- Experience creating effective briefs and translating ideas into structured content plans

- Strong planning and organisational skills, with the ability to manage multiple priorities and work through ambiguity

- Experience working with agencies or external partners to deliver content and marketing activity

**Benefits**

- An annual bonus (based on personal and business performance)

- 28 days holiday (rising to 32 with service) plus bank holidays

- A pension with up to 10% employer contributions

- Private healthcare

- Access to a subsidised onsite gym (at our Manchester HQ)

- 30% discount on Co-op products and 10% off other brands

- Stream – early access to a percentage of your pay as you earn it

- Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice

- 24/7 colleague support service

- Training and support for your development and career progression

- Cycle-to-work scheme

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- content strategy
- channel planning
- digital marketing
- stakeholder management
- data analysis

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Source: [Apply at hcnq.fa.em2.oraclecloud.com](https://hcnq.fa.em2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/job/1072988?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)