# Marketing Director

**Company**: Red Bull
**Location**: Taipei
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/tw-zh/marketing-director-prv-ref31963x?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_739cdd4d-9e0

## Description

The Marketing Director is responsible for the can and media business in Taiwan. They focus on turning brand lovers into can lovers, ensuring that Red Bull is the consumer's first choice of energy drink.

Responsibilities:

- Develop and execute the marketing part of the annual business plan

- Build and grow the Red Bull Media House and launch Red Bull TV

- Generate consumer insights to win new consumers and shape marketing strategies

- Lead an efficient wings team programme to drive trial among new and infrequent users

- Lead an effective student brand manager programme to build a loyal Red Bull consumer base

- Ensure strong sales support programmes for Consumer Collecting programs

- Build a strong sports programme that builds on the country-specific sports and athlete scene

- Guide the culture team in establishing a credible culture programme

- Ensure the right balance between sports and culture for the specific market circumstances

- Build the local face of a global brand overall and through a robust field marketing organisation

- Foster a strong opinion-leader network in culture and entertainment

- Increase brand and product placements in scene and mainstream media

- Build the annual objectives for the marketing team and conduct performance evaluations

- Source, hire, and train the marketing team

- Identify and nurture key talent for potential space-to-shine opportunities

Requirements:

- Minimum of 10 years marketing experience and 4 years in a managerial position

- A creative mind with a track record of creating new ideas, putting them into practice, and assessing results

- A strategic leader who takes initiative and ownership

- Ability to cultivate, lead, and motivate a high-performing team

- Strong planning and budgetary skills

- Knowledge of the 'fast-moving' consumer goods industry

- Clear understanding of markets, sales, and distribution, competitor activity, and consumer behaviour

- Strong analytical ability and commercial acumen

- Excellent presentation, communication, and influencing skills

- Strong brand and product affinity

## Skills

### Required
- marketing strategy
- team leadership
- brand management
- event marketing
- digital marketing

### Nice to have
- sports marketing
- culture marketing
- media business
- Red Bull TV

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/tw-zh/marketing-director-prv-ref31963x?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)