# Integrated Marketing Manager, ChatGPT **Company**: OpenAI **Location**: New York City **Work arrangement**: hybrid **Experience**: senior **Job type**: Full time **Salary**: $284K - $315K **Category**: Marketing **Industry**: Technology **Wikidata**: https://www.wikidata.org/wiki/Q124605186 **Apply**: https://jobs.ashbyhq.com/openai/58f32cbe-8c68-415c-bb7f-b6fca4b29ffc?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_72b4507c-536 ## Description We are looking for an Integrated Marketing Manager to build how ChatGPT shows up for distinct audiences and communities. You will start with a deep understanding of an audience,their goals, barriers, behaviors, culture, and relationship with AI,and turn that insight into an integrated go-to-market strategy that drives relevance, adoption, engagement, preference, and advocacy. You will lead audience programs across community, ambassadors, creators, partnerships, real-world activations, organic and paid media, lifecycle, in-product, content, and brand. **Responsibilities** - Own the integrated marketing strategy for priority ChatGPT audiences and communities, from audience selection and insight through launch, sustain, optimization, and learning. - Define the audience tension, value proposition, proof points, behavior objective, creative and channel strategy, and measurement plan for each program. - Build connected full-funnel programs across community, ambassadors, creators, partnerships, events and activations, social, paid media, lifecycle, in-product, content, and brand. - Develop credible advocacy programs that help people see how ChatGPT creates value in real lives and real work. - Partner with Product Marketing and Product teams to make audience needs visible in positioning, messaging, onboarding, product experience, and roadmap decisions. - Work with Research, Analytics, Media, and Growth to prioritize opportunities, design tests, measure impact, and improve the plan over time. - Create the briefs, operating rhythms, decision points, and cross-functional alignment required to keep complex audience programs moving quickly and coherently. **Requirements** - Have led integrated consumer marketing programs built around a specific audience, community, life stage, or cultural group. - Can move from insight to strategy to execution and are comfortable being accountable for the audience outcome, not only the campaign process. - Understand how community, creators, partnerships, experiences, paid media, owned channels, and product surfaces work together across the funnel. - Have strong strategic and creative judgment and can turn a complex product into a clear, relevant, and culturally credible story. - Use research and data to prioritize, measure progress, and change the plan when the evidence demands it. - Are an exceptional cross-functional operator who creates clarity, resolves tension, and keeps teams aligned around one audience and behavior strategy. - Can tailor a program without fragmenting the master brand and can identify what should scale globally versus adapt locally. - Exercise excellent judgment with sensitive audiences and know when to bring in Policy, Safety, Legal, and Communications partners. **Compensation** - $284K – $315K • Offers Equity - Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts - Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit) - 401(k) retirement plan with employer match - Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks) - Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees - 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time - Mental health and wellness support - Employer-paid basic life and disability coverage - Annual learning and development stipend to fuel your professional growth - Daily meals in our offices, and meal delivery credits as eligible - Relocation support for eligible employees ## Skills ### Required - integrated marketing - audience analysis - go-to-market strategy - community building - partnerships - paid media - lifecycle management - content creation - brand management ### Nice to have - consumer marketing - product marketing - research - analytics - growth - communications - social media - international marketing --- Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/openai/58f32cbe-8c68-415c-bb7f-b6fca4b29ffc?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)