JobPosting
title: Integrated Marketing Manager, ChatGPT
description: We are looking for an Integrated Marketing Manager to build how ChatGPT shows up for distinct audiences and communities. You will start with a deep understanding of an audience,their goals, barriers, behaviors, culture, and relationship with AI,and turn that insight into an integrated go-to-market strategy that drives relevance, adoption, engagement, preference, and advocacy. You will lead audience programs across community, ambassadors, creators, partnerships, real-world activations, organic and paid media, lifecycle, in-product, content, and brand. Responsibilities Own the integrated marketing strategy for priority ChatGPT audiences and communities, from audience selection and insight through launch, sustain, optimization, and learning. Define the audience tension, value proposition, proof points, behavior objective, creative and channel strategy, and measurement plan for each program. Build connected full-funnel programs across community, ambassadors, creators, partnerships, events and activations, social, paid media, lifecycle, in-product, content, and brand. Develop credible advocacy programs that help people see how ChatGPT creates value in real lives and real work. Partner with Product Marketing and Product teams to make audience needs visible in positioning, messaging, onboarding, product experience, and roadmap decisions. Work with Research, Analytics, Media, and Growth to prioritize opportunities, design tests, measure impact, and improve the plan over time. Create the briefs, operating rhythms, decision points, and cross-functional alignment required to keep complex audience programs moving quickly and coherently. Requirements Have led integrated consumer marketing programs built around a specific audience, community, life stage, or cultural group. Can move from insight to strategy to execution and are comfortable being accountable for the audience outcome, not only the campaign process. Understand how community, creators, partnerships, experiences, paid …
date posted: 2026-07-28T12:34:51.524Z
valid through: 2026-10-02T14:04:15.544Z
direct apply: false
occupational category: Marketing
industry: Technology
skills: integrated marketing
skills: audience analysis
skills: go-to-market strategy
skills: community building
skills: partnerships
skills: paid media
skills: lifecycle management
skills: content creation
skills: brand management
skills: consumer marketing
skills: product marketing
skills: research
skills: analytics
skills: growth
skills: communications
skills: social media
skills: international marketing
hiring organization: OpenAI
  type: Organization
  founding date: 2020
job location: Place
  address: PostalAddress
    address locality: New York City
    address country: US
employment type: FULL_TIME