# Director, Marketing

**Company**: Visa
**Location**: US - New York, NY
**Experience**: senior
**Job type**: full-time
**Salary**: $194,000.00 to $ 310,000.00 USD per year
**Category**: Marketing
**Industry**: Finance

**Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---New-York-NY/Director--Working-Capital-Marketing_REF089600W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_724ae772-33d

## Description

We are seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution , responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact.

**Key Responsibilities**

- Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel

- Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions

- Serve as a strategic thought partner to segment leads, product teams, and sales leadership , aligning marketing strategy to business priorities

- Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage

- Team Leadership & People Management of four employees

- Lead, mentor, and develop a geographically distributed marketing team spanning the US and London

- Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning

- Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model

**Strategic Marketing & Commercialization**

- Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments

- Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement

- Oversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies

**Cross-Functional Stakeholder Leadership**

- Build and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teams

- Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups

- Represent the marketing function in senior leadership forums, communicating program strategy, performance, and investment priorities

**Analytics, Insights & Performance**

- Establish clear KPIs and success metrics for commercialization programs across segments

- Leverage data, market intelligence, and customer insights to continuously refine strategy and improve ROI

- Deliver executive-level reporting and recommendations that inform resource allocation and strategic decision-making

**Qualifications**

- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred

- 8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role

- Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams

- Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution

- Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units

- Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans

- Strong executive presence and communication skills, with experience presenting to and influencing senior leadership

- Ability to effectively manage across time zones and geographic regions (U.S. and London)

**Preferred**

- Experience in financial services or payments marketing

- Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)

- Track record of building and scaling GTM programs across multiple product lines or customer segments

- Proficiency with marketing analytics platforms and performance reporting tools

- Experience managing agency relationships and external partners

**Information for US Applicants**

For roles located in the US, the estimated salary range for this position is $194,000.00 to $ 310,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

## Skills

### Required
- B2B go-to-market strategy
- commercialization
- integrated marketing execution
- team leadership
- strategic thinking

### Nice to have
- financial services marketing
- payments marketing
- marketing analytics platforms
- performance reporting tools

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Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---New-York-NY/Director--Working-Capital-Marketing_REF089600W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)