# Product Marketing Manager

**Company**: Benevity
**Location**: Calgary, Alberta; Toronto, Ontario; Vancouver, British Columbia
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/benevity/162c4ba2-2969-4632-9812-885e2793724f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_71c2dc91-0f7

## Description

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about.

As a Benevity Product Marketing Manager, you will be a driving force behind how Benevity solutions are positioned, launched and brought to market.

## What you will do

- Go-to-Market Strategy: Lead messaging and go-to-market strategy, identifying and staying ahead of market trends and buyer and user persona evolution to maintain messaging, sales enablement and client adoption throughout product lifecycles.

- Voice of Customer: Provide VoC insights to product management and sales/marketing to help inform product strategy, roadmap decisions, value messaging and sales velocity.

- Positioning & Messaging: Develop and maintain persona-based value messaging, sourcing fresh market insights and proof points to help drive immediate relevancy and adoption.

- Product Launch Ownership: Own the end-to-end product launch process , from market research and pricing through cross-functional launch plans to support sales win rates and drive adoption of products and enhancements.

- Internal Product Advocacy: Own the internal connections, in partnership with Product and Enablement, to advise on and update the organization on key product developments, value proposition, and competitive differentiation.

- Enablement Content: Develop and collaborate on content for the Sales Enablement, Digital and Client Success teams.

- Cross-Functional Collaboration: Work with website, content marketing, demand generation, brand, sales and customer success teams to ensure product messaging proliferates throughout the buyer and client journey.

## What you bring

- 4-7 years in B2B product or portfolio marketing role, SaaS ideal

- Proven ability to manage a product launch cycle

- Confidence and experience driving and executing cross-functional projects

- Independent self-starter: ability to think clearly, think differently, and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional, collaborative demeanor

- Highly developed interpersonal and written/spoken communication skills

- Strong communication and business skills; ability research and to articulate a PoV, build a business case, adapt to new ideas and present with confidence

- An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense!)

- Demonstrated writing, editing, and content creation skills

- PMA or Pragmatic Marketing certification is an asset

- Previous experience working with CSR, social impact, or nonprofits is an asset

## Skills

### Required
- product marketing
- go-to-market strategy
- positioning
- messaging
- product launch
- cross-functional collaboration

### Nice to have
- PMA or Pragmatic Marketing certification
- CSR
- social impact
- nonprofits

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/benevity/162c4ba2-2969-4632-9812-885e2793724f?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)