# Digital Marketing Manager

**Company**: Cresta
**Location**: United States (Remote)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $100k - $165k
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cresta/jobs/5376939008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_7135671e-9db

## Description

We're seeking a hands-on Digital Marketing Manager to scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels.

## Role Overview

As a Digital Marketing Manager at Cresta, you will own and execute our global paid media campaigns, driving strategy through optimization, collaborating with Creative and Marketing Ops, and leveraging AI-powered workflows to enhance efficiency.

## Responsibilities

- Execute and optimize global paid media campaigns across LinkedIn, Google, Meta, and emerging channels.

- Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis.

- Monitor campaign pacing against budget and pipeline goals, identifying risks and adjusting strategy as needed.

- Collaborate with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts.

- Utilize AI tools and audience enrichment platforms like Clay to improve targeting, automate workflows, and increase team efficiency.

- Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting.

- Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders.

- Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior.

- Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns.

## Qualifications

- 3+ years of experience managing paid media or digital marketing programs in B2B SaaS or high-growth technology companies.

- Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms.

- Proven track record optimizing campaigns against pipeline, revenue, and ROI goals.

- Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions.

- Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms.

- Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot.

- Strong project management and cross-functional collaboration skills.

- Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency.

## Preferred Qualifications

- Experience launching or scaling new paid acquisition channels.

- Experience using Clay or similar audience enrichment and GTM tools.

- Experience working at an AI-native or high-growth startup.

- Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys.

- Experience partnering closely with Creative teams to develop high-performing paid advertising assets.

## Perks & Benefits

We offer a comprehensive and people-first benefits package:

- Comprehensive medical, dental, and vision coverage.

- Flexible PTO.

- Paid parental leave.

- Retirement savings plan.

- Remote work setup budget.

- Monthly wellness and communication stipend.

- In-office meal program and commuter benefits for onsite employees.

## Compensation at Cresta

Cresta offers competitive, location-based pay reflecting the market and individual contributions. The base salary range for this position is $100k - $165k, with total compensation including equity and a comprehensive benefits package.

## Skills

### Required
- paid media
- digital marketing
- LinkedIn Ads
- Google Ads
- campaign optimization
- AI tools
- marketing automation
- CRM
- analytics tools

### Nice to have
- Clay
- audience enrichment
- GTM tools
- AI-native
- account-based marketing
- ABM
- enterprise B2B buying journeys

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cresta/jobs/5376939008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)