# Demand Generation Manager

**Company**: Snowflake
**Location**: London
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/snowflake/97f758a4-8d72-4492-9bb8-907601c2477b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6fbe75ab-893

## Description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.

We are looking for a Demand Generation Manager to lead integrated marketing campaigns that drive acquisition and adoption initiatives for the Snowflake platform. You will own and execute campaigns that include: thought-leadership, virtual events/webinars, virtual labs, web experiences and more; and deliver tailored marketing messages to key personas, in alignment with business objectives.

Responsibilities:

- Integrated Marketing Campaign Ownership: Own and lead EMEA Demand Generation Plan for the Snowflake Platform product areas from awareness to pipeline.

- Campaign Management: Execute and optimise multi-channel demand generation campaigns, including webinars and hands-on labs, email marketing, content marketing, social media and paid advertising.

- Reporting and Performance Analysis: Use performance data and marketing insights to optimize channel mix, conversion rates, and ROI.

- Implement structured testing methodologies to increase the demand generation processes and impact.

Requirements:

- Minimum 3-5 years developing & executing integrated marketing campaigns.

- Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects.

- Strong project management and hands-on execution skills, with a focus on metrics and details driven accuracy.

- Ability to craft compelling and persuasive content for a variety of formats.

- Highly collaborative, with a natural ability to align multiple marketing, product and sales functions and global/regional stakeholders in a fast-paced, high-growth environment.

- Expertise in data storytelling and executing across channels to create a customer-focused experience.

- Experience with martech tools for running campaigns (e.g. Marketo, Salesforce, ON24, AEM).

- Experience implementing AI capabilities for demand generation workflows, that accelerate conversion and unlock new growth opportunities.

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## Skills

### Required
- integrated marketing campaigns
- demand generation
- marketing automation tools
- data storytelling
- project management
- content creation

### Nice to have
- B2B SaaS marketing
- AI capabilities for demand generation

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/snowflake/97f758a4-8d72-4492-9bb8-907601c2477b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)