# Country Activation Marketer, Sumaré/SP

**Company**: 3M
**Location**: Sumaré, SP
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/BR-So-Paulo-Sumare/Country-Activation-Marketer--Sumar-SP_R01171306-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6fa26361-7d1

## Description

As a Country Activation Marketer at 3M, you will play a key role in marketing for the Industrial Adhesives and Tapes division in Sumaré/SP.

Your main responsibilities will include:

- Driving local market growth by shaping marketing plans, gathering competitive and customer insights, and ensuring country-specific requirements are reflected in programs and portfolio decisions.

- Executing country-level demand generation through localized communications, media, social, and events to build awareness, grow audiences, and convert demand through channel partners.

- Supporting go-to-market execution with channel communications, training, eCommerce readiness, syndication, and partner prioritization to strengthen sales enablement and channel performance.

- Leading local promotional and product support by aligning with sales and area teams on calendars, translations, technical content, training, and local market requirements.

- Defining and coordinating execution of market/customer analysis, and reporting on findings to guide business decisions.

- Implementing marketing tactics around product, channel, pricing, and promotions, and executing efforts identified on the marketing plan.

To be successful in this role, you will need:

- A Bachelor's degree

- Experience in Marketing, strategic planning, and commercial execution

- Experience in demand generation campaigns and go-to-market initiatives

- Strong analytical skills to gather market, customer, competitor, and channel insights to support business decisions

- Ability to collaborate with sales, regional teams, and channel partners to support launches, training, promotions, and sales enablement

- Advanced English level

Additional qualifications that could be beneficial include:

- Experience with eCommerce readiness, content syndication, and channel partner enablement

- Knowledge of product launch processes, localized communications, and promotional campaign execution

- The ability to convince and engage sales teams

- B2B experience

- Intermediate Spanish

This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M office in Sumaré/SP, with up to 35% travel.

## Skills

### Required
- Marketing
- strategic planning
- commercial execution
- demand generation
- analytical skills
- English

### Nice to have
- eCommerce readiness
- content syndication
- channel partner enablement
- product launch processes
- localized communications
- promotional campaign execution
- B2B experience
- Spanish

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/BR-So-Paulo-Sumare/Country-Activation-Marketer--Sumar-SP_R01171306-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)