# Senior Specialist, Digital Marketing

**Company**: Mastercard
**Location**: Bogota, Colombia
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Bogota-Colombia-Bldg-978/Senior-Specialist--Digital-Marketing_R-292477?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6f71ddda-4f6

## Description

Mastercard is seeking a Senior Specialist to join the Global Business Service Center. This individual will partner with Mastercard’s Center for Inclusive Growth organization and ESG Marketing to support website management, content management, and governance efforts across digital properties.

**Key Responsibilities:**

- Plan, implement, manage, monitor, and upgrade the organization's website.

- Respond to and troubleshoot website issues, maintaining logs.

- Identify and respond to website security breaches.

- Ensure website protection by enabling appropriate security measures.

- Develop website content with graphic designers and writers.

- Publish new blog and page content as required.

- Conduct content audits to eliminate redundant information.

- Ensure website quality and efficiency through regular test plans.

- Improve user experience regularly.

- Carry out onsite search optimization.

- Integrate strategies with the online marketing team.

- Collaborate with staff and management to align the website with brand strategy.

- Create strategies to grow subscriber base and web traffic metrics.

- Track KPIs for digital properties.

- Ensure full compliance with laws and regulations.

- Keep up to date with industry best practices and monitor competitor websites.

- Maintain and organize website media folders.

- Assist in creating and sharing promotional material.

- Manage assets for the Center and Partner materials.

- Handle GDPR requests for Center sites.

- Manage the Mastercard Inclusive Growth email account and customer experience.

**Requirements:**

- Expertise in HTML, CSS, and JavaScript.

- In-depth knowledge of content strategy and marketing best practices.

- Experience with email marketing, A/B testing, SEO, SEM, and keyword research.

- Demonstrated ability to multitask and prioritize requests concurrently.

- Strong problem-solving skills, attention to detail, and accuracy.

- Experience in web content publishing and collaboration with external stakeholders.

- Ability to clearly communicate complex information.

- Self-motivated and able to operate with a sense of urgency.

- Proficient in Adobe Products.

## Skills

### Required
- HTML
- CSS
- JavaScript
- Content Strategy
- Email Marketing
- SEO
- SEM
- Keyword Research
- Adobe Products

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Bogota-Colombia-Bldg-978/Senior-Specialist--Digital-Marketing_R-292477?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)