# Senior Manager, Synthetic Research & Platform Growth

**Company**: CVS Health
**Location**: Woonsocket, RI
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $82,940.00 - $182,549.00
**Category**: Research
**Industry**: Healthcare

**Apply**: https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/RI---Woonsocket/Senior-Manager--Synthetic-Research---Platform-Growth_R1025466?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6f59c2bd-28c

## Description

CVS Health is seeking a strategic and execution-focused Senior Manager, Synthetic Research & Platform Growth to lead the deployment, scaling, and commercialization of synthetic customer research primarily focused on third-party research delivery.

This role operates at the intersection of product management, research, emerging AI technologies, and commercial strategy. The Senior Manager will be responsible for building and operationalizing research programs, developing AI-powered customer intelligence assets, managing client engagement activities, and identifying opportunities to expand synthetic research and simulation adoption across additional business units and external partners.

**Key Responsibilities:**

- Design and oversee qualitative and quantitative research programs leveraging simulated capabilities.

- Build repeatable research frameworks, playbooks, and measurement approaches.

- Lead end-to-end research activities including study design, participant recruitment strategy, analysis, insight generation, and executive reporting.

- Ensuring research outputs drive measurable business decisions and customer experience improvements.

- Influence decision making through data-driven storytelling and customer-centric recommendations by presenting findings, recommendations, and strategic roadmaps to executive audiences.

**Platform Ownership**

- Serve as business lead for agents within the platform building, maintaining, and ensuring the accuracy of the product.

- Establish governance, operating models, workflows, and quality standards for platform usage.

- Partner with technology, data science, and vendor teams to ensure successful implementation and enhancements.

**AI-Driven Customer Intelligence**

- Lead development of customer archetypes, digital twins, synthetic audiences, and agent-based research methodologies.

- Build and maintain knowledge assets that improve research speed, scale, and quality.

- Partner with data science and AI teams to validate outputs and ensure responsible application of AI technologies.

**Commercialization & Growth**

- Develop strategies to commercialize synthetic research capabilities through internal chargeback models, partner engagements, and expanded service offerings.

- Identify opportunities to scale synthetic research across CVS Health business units, product teams, customer experience organizations, and external partners.

- Support partnership discussions, sales enablement activities, and executive presentations.

**Required Qualifications**

- 7+ years of experience in customer insights, market research, product management, strategy, consulting, or related disciplines, working in healthcare, pharmaceutical, health services, or other regulated industries.

- 5+ years of experience leading research agendas, conducting qualitative/quantitative research, and translating insights into product action.

- Strong analytical capabilities, communication, and storytelling skills.

- Working knowledge of privacy, research compliance, and AI-governance.

**Preferred Qualifications**

- A keen understanding of the Artificial Intelligence landscape and emerging industry trends.

- Experience leading platform adoption, change management, and enterprise scaling initiatives.

- Familiarity with agent-based modeling, digital twins, customer journey analytics, and advanced customer intelligence tools.

**Pay Range:** $82,940.00 - $182,549.00

**Benefits:** Medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources.

## Skills

### Required
- customer insights
- market research
- product management
- strategy
- consulting
- data analysis
- AI technologies
- project management

### Nice to have
- Artificial Intelligence
- platform adoption
- change management
- agent-based modeling
- digital twins
- customer journey analytics

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