# General Manager, Fathom **Company**: Ford Motor Company **Location**: Detroit, MI **Work arrangement**: hybrid **Experience**: executive **Job type**: full-time **Category**: Management **Industry**: Automotive **Wikidata**: https://www.wikidata.org/wiki/Q44294 **Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/72162?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_6eaa417a-c59 ## Description Fathom is the first vehicle launched on Ford’s Universal Electric Vehicle Program, formed as a skunkworks development team to develop affordably priced, high volume, and mass market electric vehicles. The General Manager - Fathom is a pivotal leadership role responsible for setting the strategic direction, orchestrating the launch, delivering outstanding in-market results, and driving end-to-end P&L performance for the all-new Universal Electric Vehicle (UEV) Ford Fathom vehicle line. In this role, you will lead the consumer marketing, go-to-market execution, and product line performance teams. You will serve as the key integrator across a matrixed global ecosystem,collaborating closely with Product Marketing, Research, Communications, UEV Engineering, Finance, Industrial Systems, Digital Services, Accessories, and Vehicle Servicing,to deliver a profitable, and breakthrough vehicle that resonates with customers and wins at scale in the market. ## Responsibilities ### Portfolio & Segment Strategy - Translate Ford’s long-term UEV vision into actionable, high-impact commercial strategies, determining resource allocation, capital investments, and cycle plan prioritization. - Own the North American (NA) Retail Strategy and market entry execution for Fathom, ensuring alignment with overall enterprise goals. - Lead high-priority strategic studies and initiatives aimed at optimizing platform efficiency, reducing material costs, option mix optimization and maximizing market competitiveness. - Define target portfolio roles, product positioning, customer personas and volume/share expectations to Fathom as a market leader in its segment. - Lead discussion and decisions among regional, national, and international Dealer governance committees. ### P&L Ownership & Financial Performance - Accountable for the comprehensive budget, end-to-end vehicle P&L, and bottom-line margin delivery. - Own vehicle line pricing strategy, cost positioning, incentive management, and profit optimization across the entire vehicle lifecycle. - Lead cross-functional Vehicle Line Performance Reviews, Total Value Management (TVM) initiatives, and warranty reduction projects to maximize vehicle margins and drive cost efficiencies. - Drive the cross-functional execution of EBIT opportunities and deliver comprehensive inputs to the annual business planning cycle. ### Go-To-Market & Consumer Marketing Execution - Maintain direct line responsibility for the Fathom Consumer Marketing teams, ensuring cohesive, high-impact brand positioning and market execution. - Direct the brand positioning and messaging strategies across digital, social, CRM, and experiential channels to guide all communications, build pre-launch momentum, and maintain sustained market demand. - Partner with Product Marketing and Consumer Insights to define the optimal market equation, price elasticity, and product series/packaging mix. - Oversee the development and execution of world-class Go-To-Market (GTM) launch plans, vehicle reveals activations, dealer engagement strategies, and customer experience initiatives. - Collaborate with adjacent program leads to integrate total program offerings into the go-to-market plan. - Collaborate closely with operations on integrated demand planning, dealer allocation, capacity planning, and near-term quality early detection programs. ### Collaborative & Matrixed Leadership - Forge strong, collaborative partnerships across a highly matrixed organization spanning Design, Digital/Software Services, Communications, Engineering, Manufacturing, Finance, and Supply Chain. - Represent the Fathom product line in high-level business, commercial, and technical briefings for senior and executive leadership. - Cultivate a culture of high performance, innovation, and accountability, mentoring and developing the next generation of business and marketing leaders. ## Qualifications ### You'll Have... - Bachelor’s degree in Business Administration, Marketing, Sales, Engineering, Finance, or a closely related field. - 12+ years of progressive professional experience in general management, brand marketing, or product leadership (or 10+ years of experience with a Master’s degree/MBA). - Proven track record of executive-level leadership, with demonstrated success managing large, cross-functional organizations and substantial budgets/P&Ls. ### You May Also Have... - MBA or Master’s degree in a technical or business field. - Extensive experience in the automotive, clean-tech, or consumer technology sectors, with a deep understanding of EV technology, charging ecosystems, and software-defined vehicle concepts. - Exceptional commercial acumen, with a proven history of successfully launching major vehicle programs or consumer products and managing complex P&Ls. - Highly developed communication and negotiation skills, with a demonstrated ability to influence senior executives and lead successfully within matrixed global structures. - Strong analytical and problem-solving capabilities, with experience leading teams through ambiguous, fast-paced, and unprecedented market transitions. ## Benefits - Immediate medical, dental, vision and prescription drug coverage - Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more - Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more - Vehicle discount program for employees and family members and management leases - Tuition assistance - Established and active employee resource groups - Paid time off for individual and team community service - A generous schedule of paid holidays, including the week between Christmas and New Year’s Day - Paid time off and the option to purchase additional vacation time. ## Skills ### Required - Business Administration - Marketing - Sales - Engineering - Finance - Leadership - Product Management ### Nice to have - MBA - Master’s degree - Automotive industry experience - EV technology knowledge - Commercial acumen - Communication and negotiation skills --- Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/72162?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)