# Brand Advocacy Program Specialist

**Company**: Sur La Table
**Location**: Remote - US
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Retail

**Apply**: https://jobs.lever.co/cscgeneration-2/f7eaa12b-bc4a-4028-a3f7-82af701315d7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6ea6f163-e02

## Description

We are seeking a Brand Advocacy Program Specialist to join our team. As a key member of our social media team, you will be responsible for managing and executing our brand advocacy program. You will work closely with the Social Media Manager to develop and implement strategies that drive engagement, content creation, and revenue growth.

**About the Role** In your first 6–12 months, success means advocates are activating smoothly, challenge completion rates are climbing, and you have established repeatable processes for onboarding, campaign execution, and reporting that the Social Media Manager can build on.

**Responsibilities**

### Program Operations

- Serve as primary point of contact for advocates getting started on Duel and additional platforms.

- Build, update, QA, and maintain advocate challenges in the platform.

- Monitor advocate progression through tiers and identify areas for improvement.

- Manage program calendar across promos, seasonal moments, campaigns, and food holidays.

- Maintain organized records of challenge status, launch dates, submissions, performance, and follow-ups.

- Learn the Duel platform and become the day-to-day operator.

### Challenge Strategy & Campaign Execution

- Partner with the Social Media Manager to develop engaging advocate challenges.

- Support campaign planning and execution for product launches, seasonal moments, promotions, contests, and brand initiatives.

- Write and refresh challenge copy, prompts, and instructions.

- Prioritize challenges that drive affiliate link usage and revenue-driving behavior.

- Monitor challenge performance and adjust strategies accordingly.

### Social Media & Content Support

- Create clear examples, prompts, and best practices for advocates.

- Review advocate submissions for compliance, link inclusion, and potential reuse.

- Surface standout UGC to cross-functional teams.

- Stay up-to-date on social trends and content formats.

### Community Engagement & Advocate Activation

- Support advocate activation from sign-up to first challenge completion.

- Monitor community health, including engagement, retention, and challenge completion.

- Gather advocate feedback and share opportunities for improvement.

- Build momentum through timely challenges and recognition opportunities.

### Reporting, Optimization & Cross-Functional Collaboration

- Support weekly and monthly reporting for the Social Media Manager.

- Use data to recommend updates to challenges and program flow.

- Collaborate with cross-functional teams to support program execution.

**Requirements**

- 2+ years of experience in social media marketing, influencer marketing, or a related role.

- Understanding of major social platforms.

- Basic project management skills.

- Experience writing social-first content prompts.

- Highly organized and systems-oriented.

- Comfortable with support/ticketing tools and CRM-style tracking.

**Why Join**

- Real ownership from day one.

- Skill building and career growth.

- Visible impact.

- Competitive benefits.

## Skills

### Required
- social media marketing
- influencer marketing
- project management
- content creation
- community management

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/cscgeneration-2/f7eaa12b-bc4a-4028-a3f7-82af701315d7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)