# Director, Franchise Marketing Analytics

**Company**: Electronic Arts
**Location**: Los Angeles - Del Rey, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/fi_FI/careers/JobDetail/Director-Franchise-Marketing-Analytics/213881?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6e8daa51-66a

## Description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story, part of a community that connects people all over the world, where creativity thrives, new perspectives are welcome, and ideas matter.

As a Director, Franchise Marketing Analytics, you will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.

**Responsibilities**

- Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g., Battlefield, The Sims, Apex Legends)

- Act as a trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions

- Partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders

- Guide experimentation strategy and measurement frameworks across campaigns

- Oversee application of MMM, incrementality, and attribution methodologies

- Ensure analytics tools support key decision points and continuous optimization

- Lead, develop, and grow a team of analysts and managers

**Required Qualifications**

- 10+ years of experience in marketing analytics, data science, or a related field

- Experience leading analytics teams supporting global products or services

- Proficiency influencing VP-level stakeholders with data-driven recommendations

- Proficiency applying marketing measurement methods (MMM, incrementality, LTV)

- Experience developing team capability across analytics and stakeholder engagement

- Proficiency in SQL and Python or R

- Experience with data visualization tools (e.g., Tableau, Power BI)

- Bachelor’s degree in a quantitative field or equivalent experience

**Benefits** Electronic Arts uses a holistic approach in our benefits programs and supports work-life balance by emphasizing physical, emotional, and financial wellbeing as well as career and community-related wellbeing. Our packages are tailored to meet local needs and can include things like health care services, mental wellbeing support, retirement savings, paid time off, family leaves, free games, and much more.

## Skills

### Required
- marketing analytics
- data science
- SQL
- Python
- R
- Tableau
- Power BI
- MMM
- incrementality
- attribution methodologies

---

Source: [Apply at jobs.ea.com](https://jobs.ea.com/fi_FI/careers/JobDetail/Director-Franchise-Marketing-Analytics/213881?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)