# FBS - Marketing Campaign Specialist

**Company**: Capgemini
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Insurance
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/e1YbYf2ZyvDJHc1ogULmC6/remote-fbs---marketing-campaign-specialist-in-brazil-at-capgemini?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6e07b708-269

## Description

Our Client, a leading US insurer, seeks a Marketing Campaign Specialist to drive acquisition efforts through direct mail and email marketing. In this role, you'll leverage analytics, marketing technology, and customer insights to execute high-performing campaigns that generate qualified leads and drive sales engagement.

Responsibilities:

- Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms.

- Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs).

- Build and execute email campaigns using platforms such as Salesforce Marketing Cloud.

- Coordinate direct mail production and deployment with vendors.

- Analyze campaign performance and provide actionable insights.

- Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities.

- Support audience management, segmentation strategies, and campaign targeting initiatives.

- Monitor campaign budgets, track spend, and support forecasting activities.

- Participate in A/B testing and test-and-learn initiatives.

- Partner with internal stakeholders and external vendors to deliver high-quality marketing programs.

Requirements:

- Strong analytical mindset with the ability to interpret data and translate insights into action.

- Experience managing email marketing and/or direct mail campaigns.

- Familiarity with marketing automation platforms, preferably Salesforce Marketing Cloud.

- Understanding of audience segmentation, campaign performance metrics, and lead generation strategies.

- Strong attention to detail and ability to manage multiple projects simultaneously.

- Excellent communication and collaboration skills with cross-functional teams.

- Ability to work in a fast-paced, results-driven environment focused on continuous improvement.

Benefits:

- Competitive salary and performance-based bonuses

- Comprehensive benefits package

- Career development and training opportunities

- Flexible work arrangements (remote and/or office-based)

- Dynamic and inclusive work culture within a globally renowned group

- Private Health Insurance

- Pension Plan

- Paid Time Off

- Training & Development

## Skills

### Required
- analytics
- marketing technology
- customer insights
- email marketing
- direct mail
- campaign optimization
- Salesforce Marketing Cloud

### Nice to have
- paid display
- social campaigns
- DV360
- Facebook
- Twitter
- YouTube
- performance marketing
- vendor management

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Source: [Apply at jobs.workable.com](https://jobs.workable.com/view/e1YbYf2ZyvDJHc1ogULmC6/remote-fbs---marketing-campaign-specialist-in-brazil-at-capgemini?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)