# Manager, Interactive Applications

**Company**: NASCAR
**Location**: Daytona Beach, FL
**Experience**: senior
**Job type**: full-time
**Category**: IT
**Industry**: Motorsport
**Wikidata**: https://www.wikidata.org/wiki/Q233929

**Apply**: https://nascar.wd1.myworkdayjobs.com/en-US/NASCAR/job/Daytona-Beach-FL/Manager--Interactive-Applications_JR14140?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6dc37f2c-172

## Description

The Manager, Interactive Applications shapes and optimises NASCAR's fan-facing digital experiences across the NASCAR Tracks App and track websites.

These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement.

This role owns the ongoing maintenance, performance, and optimisation of these digital properties, with a strong focus on conversion rate optimisation (CRO).

Responsibilities:

- Own day-to-day management, maintenance, and optimisation of the NASCAR Tracks App and track websites.

- Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.

- Analyse fan behaviour, site and app performance, and funnel metrics to identify friction points and opportunities for improvement.

- Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.

- Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.

- Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.

- Collaborate with internal ticket operations stakeholders to optimise the handoff from NASCAR platforms to the Ticketmaster purchase flow.

- Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.

- Travel: Approximately 10%, including select weekends and events.

Requirements:

- Bachelor's degree (B.A.) from a four-year college or university.

- Minimum of five (5) years of experience in digital product management and/or web and app optimisation.

- Experience in sports, entertainment, live events, or ticketing preferred.

- Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.

- Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimisation hypotheses, and cross-functional updates.

- Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.

- Ability to apply statistical thinking to A/B test results and segmentation analysis.

- Ability to analyse the effectiveness of conversion rate optimisation tests, contextualise results against broader business performance, and make data-driven decisions.

- Ability to solve complex problems across product, marketing, and analytics workstreams.

- Ability to prioritise competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.

- Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS.

- Familiar with: Adobe Target or comparable personalisation and testing platform, Adobe Analytics, Adobe Journey Optimiser, Jira/Confluence, app CMS platforms, conversion optimisation tools, and basic HTML/CSS.

- Self-motivated, proactive, and passionate about sports and marketing.

## Skills

### Required
- digital product management
- web and app optimisation
- conversion rate optimisation
- data analysis
- problem-solving
- project management
- communication skills
- Microsoft Office Suite
- Adobe Creative Cloud
- WordPress
- Adobe Target
- Adobe Analytics
- Adobe Journey Optimiser
- Jira/Confluence
- HTML/CSS

### Nice to have
- sports
- entertainment
- live events
- ticketing

---

Source: [Apply at nascar.wd1.myworkdayjobs.com](https://nascar.wd1.myworkdayjobs.com/en-US/NASCAR/job/Daytona-Beach-FL/Manager--Interactive-Applications_JR14140?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)