# Head of B2B Marketing **Company**: Zopa **Location**: London **Work arrangement**: hybrid **Experience**: senior **Category**: Marketing **Industry**: Finance **Apply**: https://jobs.lever.co/zopa/8202e682-a127-4ac4-81e3-43241dc405f3?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_6d114ae5-e66 ## Description This is the first dedicated B2B marketing leadership role at Zopa and an opportunity to build a new capability for Zopa for Business. Working in close partnership with leaders across Product, Commercial and Marketing, this person will build on the foundations already in place: Product Marketing support for launches, a consolidated proposition and website, early content and social activity, with Sales enablement support. The role covers the Zopa for Business portfolio, with a primary focus on Retail Finance and Payments, alongside Partnerships and Auto Finance. It owns the marketing strategy and operating direction needed to turn early momentum into repeatable commercial growth. **Responsibilities** - Define the B2B marketing strategy, priorities, annual plan and budget, translating agreed Commercial and Product priorities into a focused marketing plan. - Use customer, market and competitive insight to identify the sectors, audiences and opportunities where Marketing can have the greatest impact. - Build an integrated demand engine across awareness, consideration and nurturing enquiries through to an agreed Sales handover, with Sales owning qualification, opportunity progression and the commercial relationship. - Own partner, channel and strategic partnership marketing, working with Commercial and Product to develop the positioning, proof and go-to-market activity needed to create demand at scale. - Create coherent buyer and partner experiences, working closely with Product Marketing on propositions, positioning, launches and high-value Sales and partner enablement. - Build and lead a growing B2B marketing function in an early-stage environment, setting clear priorities, building capability and establishing the operating rhythm and accountability needed to scale. - Develop an AI-centric operating model across research, insight, campaigns, content, production, reporting and workflow. Develop the team's AI capability and scale use cases that measurably improve quality, speed, commercial performance or productivity. - Establish measurement that leadership can trust, connecting marketing activity to qualified demand, pipeline, partner growth, conversion and revenue. **Requirements** - Significant B2B marketing experience across complex or considered propositions involving multiple decision-makers and longer Sales cycles. - Experience building or scaling a demand engine across direct and partner-led channels, connecting awareness and consideration to Sales opportunities and commercial outcomes. - Experience working closely with Product Marketing, with the ability to balance strategic proposition and go-to-market thinking with hands-on campaign management and Sales-related motions. - Experience leading integrated marketing plans and budgets across campaigns, content, customer proof, digital, partnerships and Sales activation. - A commercial approach to measurement and attribution, with the ability to explain Marketing's contribution and use evidence to prioritise investment. - Practical experience using AI and automation to improve insight, execution, measurement or team productivity, alongside the judgement to know where human expertise remains essential. - Experience leading and developing a team and working effectively with agencies, specialists and cross-functional partners. **What success looks like** - A stronger market presence that improves conversion and supports shorter Sales cycles. - More qualified businesses and partners entering the funnel and progressing into Sales opportunities. - Greater partner activation, enabling growth without adding Sales capacity one for one. - Clear visibility of Marketing's contribution to pipeline, partner growth and revenue. - AI embedded into day-to-day Marketing, delivering measurable improvements in speed, quality, insight and productivity. **Additional Information** At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year! ## Skills ### Required - B2B marketing - marketing strategy - demand engine - partner marketing - AI-centric operating model ### Nice to have - financial services - payments - lending - embedded finance - fintech --- Source: [Apply at jobs.lever.co](https://jobs.lever.co/zopa/8202e682-a127-4ac4-81e3-43241dc405f3?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)