# Head of Marketing, Southeast Asia **Company**: Stripe **Location**: Singapore **Work arrangement**: onsite **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Finance **Apply**: https://job-boards.greenhouse.io/stripe/jobs/8059299?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_6d0a2d75-2aa ## Description ## Job Overview As the Head of Marketing for Southeast Asia at Stripe, you will own and develop the regional marketing function, driving pipeline, brand awareness, and revenue contribution across Southeast Asia's priority markets and segments. ## Responsibilities - Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea. - Drive measurable full-funnel impact,pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement,across the entire customer lifecycle journey for target segments and verticals in SEA. - Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through. - Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets. - Drive Stripe thought leadership and brand differentiation, positioning the team as a strategic partner to internal and external stakeholders. - Design and execute field marketing programs,including account-based marketing (ABM), executive roundtables, industry forums, third-party conferences, and curated field events,at both regional and market level. - Translate Stripe's platform capabilities,payments, financial infrastructure, APIs, and ecosystem partnerships,into locally differentiated value propositions that address SEA-specific trends, regulatory environments, and business models. - Build and nurture strategic regional ecosystems, including technology partners, industry associations, VCs, accelerators, and media platforms, to expand Stripe's reach and influence across target segments and verticals. - Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact while contributing best practices to the broader APAC and global marketing playbook. - Surface market intelligence on emerging industry trends, competitive dynamics, and whitespace opportunities to inform product positioning, GTM strategy, and leadership decisions for SEA. ## Requirements - 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets. - Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion. - Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments. - Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns. - Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution. - Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently. - Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources. - Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions. - Strong written and verbal English communication skills; proficiency in one or more additional SEA languages is a plus. - Based in Singapore, with willingness to travel across SEA markets as needed. - Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment. ## Skills ### Required - B2B marketing - field marketing - demand generation - account-based marketing - integrated marketing - content development - executive engagement programs - vertical events - ecosystem partnerships - multi-touch integrated campaigns - CRM systems - funnel reporting - data-driven marketing execution - ABM frameworks - enterprise buying motions ### Nice to have - marketing platform - API-driven solutions - SaaS - fintech - cloud-based solutions - SEA-specific digital economy trends - fintech regulation - cross-border commerce dynamics - embedded finance opportunities --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/8059299?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)