# Cluster Director of Event Sales & Services (Raffles Sentosa Singapore)

**Company**: Accor
**Location**: Sentosa
**Experience**: senior
**Job type**: full-time
**Category**: Hospitality
**Industry**: Hospitality

**Apply**: https://jobs.smartrecruiters.com/Accor/744000148404709-cluster-director-of-event-sales-services-raffles-sentosa-singapore-?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
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## Description

We are seeking a Cluster Director of Event Sales & Services to lead the events business across Raffles Sentosa Singapore and Sofitel Singapore Sentosa.

As a senior commercial and operational leader, you will be responsible for the complete lifecycle of the events business, from sales strategy and revenue generation through to flawless on-site execution.

**Key Responsibilities:**

- Develop and execute a comprehensive cluster events strategy to maximize revenue, profitability, market share, and brand positioning for both properties.

- Identify new demand generators, key market segments, and strategic partnerships to grow the overall events portfolio.

- Own annual budgets, business plans, forecasts, and long-term growth strategies for Events, MICE, and Weddings.

- Lead high-level negotiations for major events, global accounts, luxury agencies, and key production partners.

- Oversee all event sales activities, including MICE, Corporate Events, Incentives, Weddings, Social, and Special Events.

- Ensure optimal conversion, pricing strategy, yield management, and production pacing in close partnership with Revenue Management.

- Establish clear KPIs, performance metrics, and accountability across both event sales and event services teams.

- Drive consistent achievement of revenue and profitability targets.

- Ensure the seamless execution of all events across both properties, delivering legendary Raffles service and refined Sofitel hospitality.

- Set and uphold world-class service standards, operational procedures, and guest experience benchmarks.

- Personally oversee high-profile, VIP, and complex events.

- Act as senior brand ambassador for both properties within the global events and luxury travel marketplace.

- Strengthen relationships with key planners, agencies, corporates, wedding specialists, and industry influencers.

- Represent both properties at major industry events, roadshows, trade shows, and strategic client engagements.

- Lead, mentor, and develop the cluster Event Sales & Services organisation.

- Build a high-performance culture with strong engagement, training, succession planning, and retention.

- Foster collaboration between commercial and operations teams across both hotels.

- Partner closely with Sales, Revenue, Marketing, Finance, Culinary, and Hotel Operations to ensure full alignment of commercial objectives and flawless delivery.

- Drive continuous improvement, innovation, and best-practice sharing across both hotels.

**Qualifications:**

- Bachelor’s degree in Hospitality Management, Business, or related field (Master’s degree preferred).

- Minimum 12–15 years of senior leadership experience in event sales and operations within luxury or premium hospitality.

**Requirements:**

- Proven success leading complex, high-value MICE, wedding, and special event portfolios.

- Strong financial, commercial, and strategic acumen.

- Exceptional leadership, negotiation, and stakeholder management capabilities.

- Experience managing multi-property or cluster operations preferred.

## Skills

### Required
- Strategic Commercial Leadership
- Luxury Event Expertise
- Revenue Growth & Profit Optimization
- Guest Experience Excellence
- Executive Stakeholder Engagement
- High-Performance Team Leadership
- Brand Stewardship & Market Influence

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