# Regional Brand Marketing Manager

**Company**: Red Bull
**Experience**: senior
**Job type**: full-time
**Salary**: $85,600 - $128,400
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/en/manager-brand-marketing-ref34487u?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6afc81a7-5e2

## Description

We are seeking a Regional Brand Marketing Manager to join our team. As a Regional Brand Marketing Manager, you will be responsible for developing and executing brand marketing strategies across various regions.

**Responsibilities**

- Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution

- Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region

- Identify emerging consumer trends and opportunities for Red Bull Marketing to activate consumers in new and exciting ways

- Protect brand equity by ensuring all local brand efforts are executed in line with national/global strategy and guidelines

- Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity

- Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field

- Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution

- Drive Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns

- Collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives

- Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results, and sharing learnings throughout campaign development and execution

- Lead translation of National campaigns into Regionally relevant strategies and execution plans

- Support strategically identifying the most relevant local “big moments” to win in priority markets, and close gap vs key regional goals

- Lead all regional product launches, building and developing cross-functional plans within the region

- Ensure regional look and feel utilizes national marketing assets when possible while also following national/global creative guidelines

- Leverage national programming to drive sales in regional retail accounts

- Provide Advertising Team local insights to guide the planning and execution of regional advertising plans

- Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers

- Develop clear creative briefs to ensure agencies deliver world-class creative output

- Ensure consistency of strategy across each campaign element, driving “best-in-class” execution

- Develop appropriate and measurable marketing objectives for all campaigns

- Closely manage Brand Marketing budgets within the region

- Consistently monitor and share competitive marketing activations with National Brand team

**Requirements**

- 4+ years of brand marketing experience

- Strong experience in consumer marketing and retail activation, preferably in a CPG environment

- Understanding and working knowledge of digital and social media

- Experience curating and implementing strategies in local markets

- Experience managing budgets and working with traditional and non-traditional brand marketing strategies

- Project management experience delivering projects from ideation to execution

- Success in collaborative and creative environments

**Benefits**

- Comprehensive Medical, Dental, and Vision Plans

- 401k Match

- Family Leave

- PTO and Paid Holiday Schedule

- Pet, Legal, and Life Insurance

- Tuition Reimbursement

## Skills

### Required
- brand marketing
- consumer marketing
- retail activation
- digital media
- social media
- budget management
- project management

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/manager-brand-marketing-ref34487u?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)