# Product Marketing Manager, API

**Company**: Perplexity
**Location**: San Francisco
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: Full time
**Salary**: $220K - $290K
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/perplexity/dd9c7675-1369-4320-afdb-c8caef22ce3a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6afc1811-a9d

## Description

We are seeking a Product Marketing Manager, API to join our team and serve as the strategic bridge between our API product reality and market impact. You will architect the external narrative of our developer platform, demonstrate what's possible to build with the Perplexity API, and run the campaigns that drive developer adoption and platform growth.

## Compensation

The compensation range for this role is $220K – $290K, with equity offered.

## Responsibilities

- Transform complex product capabilities into a clear market point of view, defining what we built, who it's for, what it replaces, and why it wins.

- Understand developers and shape the platform narrative, maintaining a deep view of how developers evaluate and build with AI APIs.

- Drive API product adoption by owning key metrics such as signups, first successful API call, activation, and revenue.

- Build and manage developer campaigns across owned channels, paid, social, email, events, and partner ecosystems.

- Drive launches as a system, not an event, by defining success metrics and sequencing readiness across teams.

- Equip customer-facing teams with effective talk tracks, handling objections, and providing competitive intelligence.

- Maintain a sharp view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value.

- Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast.

## Qualifications

- 7+ years of experience in product marketing, ideally within a high-growth technology company.

- Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product.

- Technical fluency: comfortable reading API docs, running sample code, and discussing tradeoffs with engineers and PMs.

- Demonstrated ability to build and manage integrated campaigns end to end.

- Proven track record of synthesizing complex technical concepts into simple narratives.

- World-class storytelling skills grounded in data.

- Extreme comfort delivering clarity in high-velocity, ambiguous environments.

## Skills

### Required
- product marketing
- API marketing
- developer marketing
- campaign management
- technical fluency

### Nice to have
- AI
- machine learning
- data analysis
- storytelling

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/perplexity/dd9c7675-1369-4320-afdb-c8caef22ce3a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)