# Director, Consumer Marketing

**Company**: Mastercard
**Location**: Jakarta, Indonesia (6th Floor)
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Jakarta-Indonesia-6th-Floor/Director--Consumer-Marketing_R-277338?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6adf0609-bc7

## Description

We are seeking a Director, Consumer Marketing to lead our Indonesia Consumer Marketing and Media channel strategies. The successful candidate will drive Mastercard brand preference and usage in Indonesia.

The Role:

- Lead the innovation, execution, implementation, and optimization of digital marketing using mobile devices and emerging technology.

- Assist business teams in developing deep consumer insights by applying demographic, attitudinal, and behavioral segmentation data.

- Develop and measure social media content and manage our social publishing calendar.

- Leverage Mastercard's suite of sponsorship assets to drive preference and share with customers and cardholders.

- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.

All About You:

- Bachelor's degree in Marketing, Business, Communications, or related field; MBA or equivalent is a plus.

- 12+ years of progressive consumer marketing experience, including leading integrated brand, digital, and media programs.

- Proven leadership experience managing high-performing teams and agencies.

- Strong strategic planning capability with end-to-end campaign leadership.

- Deep expertise in digital and performance marketing, social/content strategies, and B2B2C marketing programs.

- Strong media and communications expertise, including briefing and managing media agencies.

- Commercial acumen and financial discipline.

- Comfort operating in regulated environments.

- Excellent executive communication and stakeholder management skills.

## Skills

### Required
- digital marketing
- consumer insights
- social media content creation
- sponsorship asset management
- B2B2C marketing
- strategic planning
- leadership
- budget management

### Nice to have
- MBA
- performance marketing
- programmatic advertising
- CRM
- issuer/co-brand marketing programs

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Jakarta-Indonesia-6th-Floor/Director--Consumer-Marketing_R-277338?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)