# NPI Market Development Engineer

**Company**: 3M
**Location**: Maplewood, Minnesota
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: $164,612 - $201,193
**Category**: Engineering
**Industry**: Manufacturing
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/New-Product-Insights-Development-Engineer_R01171098?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6a352995-002

## Description

As an NPI Market Development Engineer at 3M, you will collaborate with innovative 3Mers around the world to drive growth and development in the Abrasive Systems Division.

The Impact You’ll Make in this Role: You will lead Voice of Technology work to define and validate new growth spaces by uncovering unarticulated unmet customer needs. This role will strengthen ASD’s insight-led NPI pipeline by translating market, customer, competitive, and technology signals into qualified opportunity areas.

Responsibilities:

- Lead global Voice of Market discovery by engaging customers, application engineers, technology experts, and industry participants to uncover unmet needs and emerging application opportunities.

- Define and prioritize technology-enabled market spaces using customer insights, market trends, competitive dynamics, intellectual property landscapes, manufacturing considerations, and AI-supported analysis.

- Identify and shape a balanced opportunity pipeline across adjacent and emerging growth spaces, with a focus on developing significant NPI opportunities.

- Partner with product, technical, and application teams to develop, test, and validate opportunity hypotheses, value propositions, target applications, and technical solution fit.

- Translate complex technical, customer, and market inputs into clear opportunity narratives that connect customer value and commercial potential with technology capabilities.

Requirements:

- Bachelor’s degree or higher from an accredited institution

- Seven (7) years of combined experience in technical, engineering product, customer facing market development, strategy, customer insights, sales, engineering, or a related field in a private, public, government or military environment

Preferred Qualifications:

- PhD degree in science or engineering from an accredited institution

- Five (5) years of experience in a technical, engineering, strategy or customer facing role in a private, public, government or military environment

- Knowledge of abrasives, industrial markets, manufacturing processes, customer applications, or adjacent spaces where technology can solve customer problems

- Experience in NPI, front-end innovation, Voice of Customer/Market research, business development, growth strategy, or related market insight roles.

Benefits:

- Competitive pay and benefits, including medical, dental, and vision insurance, health savings accounts, and retirement benefits

- Opportunities for career development and growth

- Collaborative and dynamic work environment

Work Location:

- This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN

Travel:

- May include up to 20% of domestic/international travel

Relocation Assistance:

- May be authorized

## Skills

### Required
- engineering
- technical
- market development
- strategy
- customer insights

### Nice to have
- abrasives
- industrial markets
- manufacturing processes
- customer applications
- NPI
- front-end innovation
- Voice of Customer/Market research
- business development
- growth strategy

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/US-Minnesota-Maplewood/New-Product-Insights-Development-Engineer_R01171098?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)