# Sr. Product Marketing Manager

**Company**: Samsara
**Location**: Remote - Mexico
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/samsara/jobs/8366794?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/sr-product-marketing-manager-691a60b7-7fb/

## Description

Samsara is seeking a Senior Product Marketing Manager for Mexico to own the go-to-market strategy and customer narrative for the Mexican market, working across Samsara's full product portfolio.

This is an audience- and market-led Product Marketing role, not a single-product PMM position. You will focus on shaping how Samsara brings its platform - spanning hardware, software, and AI-powered capabilities - to market for customers in Mexico. This includes adapting global product strategy to local customer needs, buying dynamics, regulatory considerations, and sales motions, with messaging developed for Mexican Spanish-speaking audiences.

Responsibilities:

- Lead and execute key components of the go-to-market strategy for Samsara's platform in Mexico, in close partnership with international Product Marketing leadership and local Sales and Marketing teams

- Adapt global launches, messaging, and positioning for Mexican audiences, ensuring local relevance, Mexican Spanish language quality, and alignment with product availability in Mexico

- Develop market-specific narratives and Mexican customer proof points that connect multiple products into clear stories focused on customer value; equip Sales with messaging, customer stories, and enablement in Spanish

- Build working knowledge across Samsara's full product suite, including hardware, software, and AI-driven capabilities

- Explore Mexican customer needs, buying dynamics, regulatory considerations, and the competitive landscape to provide fresh insights

- Track go-to-market effectiveness in Mexico, product adoption signals, and local sales feedback

- Use customer and field insights to refine messaging, positioning, and execution in Mexico, and represent local needs to global Product and Marketing teams

- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Requirements:

- 5+ years of Product Marketing experience (or closely related go-to-market) experience, with a meaningful portion in B2B technology, SaaS, or similarly complex environments

- Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers

- Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution

- Proven track record partnering with Sales and Product in a sales-led GTM motion

- Comfortable working across multiple product areas rather than owning a single product niche

- Fluent professional Spanish and English, written and spoken, with the ability to create customer-facing messaging and deliver sales enablement in Spanish

- Hands-on experience leveraging AI tools (such as ChatGPT, Claude, or Gemini) to streamline workflows, draft content, and scale output while maintaining strong editorial judgment

Nice to Have:

- Experience working for a US-headquartered company

- Experience supporting the Mexican market, with an understanding of local customer needs, buying processes, and sales-led go-to-market execution

- Experience in transportation, logistics, distribution, manufacturing, or other industries with physical operations in Mexico; familiarity with cross-border operations is a plus

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## Skills

### Required
- Product Marketing
- B2B technology
- SaaS
- customer-centric storytelling
- Spanish
- English
- AI tools

### Nice to have
- Experience working for a US-headquartered company
- Experience supporting the Mexican market
- Experience in transportation, logistics, distribution, manufacturing

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/samsara/jobs/8366794?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)