# Vice President, Performance Marketing **Company**: CSC Generation **Work arrangement**: remote **Experience**: executive **Job type**: full-time **Category**: Marketing **Industry**: Other **Apply**: https://jobs.lever.co/cscgeneration-2/8d3064ad-5f3d-4d10-a501-e3e59a2c3f7b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_68deaec1-bc5 ## Description CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L across its portfolio of 13 brands. As Vice President, Performance Marketing, you will set multi-year direction, build the team and agency bench to execute against it, and represent performance marketing on CSC Generation's leadership team. In your first year, success means establishing a unified performance marketing strategy across the portfolio, standing up the right team structure, and demonstrating measurable improvement in blended CAC and media efficiency. **Performance Marketing Strategy** - Own the performance marketing P&L and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels. - Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team. - Translate company revenue and margin targets into a multi-year paid media investment plan. - Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands. - Track competitor activity and market trends to spot new channels, formats, and positioning opportunities. **Team Leadership & Organization** - Build and lead a team of performance marketing leaders and specialists, plus supporting agencies. - Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold your leadership team accountable to them. - Stay close enough to the numbers to catch problems early, coach through them, and step in directly when needed. - Hold agency partners accountable to performance benchmarks, media efficiency, and clear scopes of work. - Own new channel expansion, including hands-on execution of initial campaigns in new channels. - Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting, turning results into scaled learnings. - Drive adoption and demonstrated use of AI and automation tools across the team to improve decisions, increase output, and free up time for high-value work. **Executive & Cross-Functional Leadership** - Sit on CSC Generation's marketing leadership team and represent performance marketing in company-level strategy and planning. - Partner with Creative to ensure ad concepts and assets are built for performance from the start. - Partner with Merchandising to align paid spend with inventory, margin, and assortment priorities. - Partner with eCommerce, Product, and Web Development to ensure landing pages, site experience, and conversion funnels support paid traffic quality. - Translate performance data into clear commercial recommendations for the executive team,not just channel-level metrics. - Flag risks and opportunities early and bring solutions rather than just problems. **Required Qualifications** - Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus. - 12+ years of experience in performance marketing or paid media, including 5+ years leading managers or team leads. - Proven ownership of a paid media budget spanning multiple channels at a scale consistent with a multi-brand or multi-hundred-million-dollar revenue business. - Track record of owning performance marketing across multiple brands or business units simultaneously. - Strong command of performance marketing economics: CAC, LTV, incrementality, marginal ROAS, and blended efficiency. - Demonstrated ability to influence and align Creative, Merchandising, eCommerce, and executive stakeholders without direct authority over their teams. - Proven experience building and leading teams of leaders, and managing agency relationships at scale. - Strong executive presence and communication skills, with experience reporting directly to the C-suite or serving on a leadership team. - Demonstrated experience using AI and automation tools to improve decisions, increase output, or improve team efficiency. - Hands-on fluency with major ad platforms and analytics/reporting tools. **Why Join** - Executive Access: Work directly with C-suite leadership and brand CEOs, shaping how paid media investment drives growth across a $1B+ portfolio. - Leadership at Scale: Build and lead a performance marketing organization that spans 13 brands. - Portfolio-Level Impact: Set the strategy, build the team, and own the P&L. - Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands. ## Skills ### Required - performance marketing - paid media - marketing strategy - team leadership - AI and automation tools - Google Ads - Meta Ads Manager - Google Analytics ### Nice to have - retail or ecommerce experience - multi-brand or multi-site paid media management --- Source: [Apply at jobs.lever.co](https://jobs.lever.co/cscgeneration-2/8d3064ad-5f3d-4d10-a501-e3e59a2c3f7b?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)