# Growth Marketing Lead, Programmatic & Video

**Company**: Brex
**Location**: New York, New York
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $167,240 - $209,050
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/brex/jobs/8784432002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_67f99bc9-eab

## Description

Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.

You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next.

Responsibilities:

- Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.

- Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.

- Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.

- Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.

- Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.

- Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.

- Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.

Requirements:

- 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.

- Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.

- Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.

- Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.

- Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.

- Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.

- Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.

- Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.

- Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.

Compensation: The expected salary range for this role is $167,240 - $209,050.

## Skills

### Required
- programmatic media
- video advertising
- CTV advertising
- growth marketing
- performance marketing
- DSPs
- audience strategy
- measurement
- attribution
- incrementality

### Nice to have
- fin-tech marketing
- product-led growth
- hybrid demand models

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/brex/jobs/8784432002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)