# FBS - Marketing Data Analyst (Mid Level)

**Company**: Capgemini
**Location**: Bogotá
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Consulting
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/hiG64fyM2UcgXff2Q1vCRj/hybrid-fbs---marketing-data-analyst-(mid-level)-in-bogot%C3%A1-at-capgemini
**Canonical**: https://yubhub.co/jobs/job_67521d5e-5d0

## Description

Supports the quantitative evaluation of marketing campaigns and reporting of results Pulled from large datasets Creates and modifies computer programs to pull information from company databases Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data Continually enhances reports and analyses Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability Recommends strategies for improving results and market position

Essential Job Functions: Supports the marketing function by performing data manipulation and data mining on large sets of data Development of data and information structure Creates and modifies computer programs to pull information from company databases Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention Suggests enhancements to standard approaches Identifies market segments and develops specialized reporting approaches Prepares exhibits and responds to requests for additional data Provides detailed requirements for systems implementation projects Measures and monitors marketing performance data Facilitates through other parts of the organization to accomplish results Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned

Benefits: Competitive salary and performance-based bonuses Comprehensive benefits package Career development and training opportunities Dynamic and inclusive work culture within a globally renowned group Private Health and Dental Insurance Pension Plan Meals tickets Life Insurance

## Skills

### Required
- Marketing Analytics and Data Literacy
- Reporting and Measurement Rigor
- Basic Analytical and Testing Skills
- ROI and Performance Tracking
- Insights Generation and Communication

### Nice to have
- Excel
- PowerBI
- Looker Studio