# Senior Product Marketing Manager

**Company**: YipitData
**Location**: US Remote
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $160,000 - $185,000
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/yipitdata/jobs/8127228?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_66ecb52c-9a7

## Description

YipitData is seeking a Senior Product Marketing Manager to own product positioning and go-to-market strategy for a new generation of AI and big data products.

As a Senior Product Marketing Manager, you will define positioning, lead product launches, and enable commercial teams to bring the next generation of investor workflows to market.

Key responsibilities include:

- Owning product positioning and go-to-market strategy for AI and big data products

- Defining ideal customer profiles and tailoring messaging to different investor segments

- Partnering with Product, Revenue, and Insights teams to influence roadmap decisions

- Leading competitive intelligence across traditional data providers and emerging AI platforms

- Collaborating on pricing and packaging across a multi-product platform

- Developing and scaling high-impact sales enablement and marketing assets

- Establishing and tracking success metrics for GTM efforts

Qualifications and skills required:

- 5+ years of experience in product marketing or a related role

- Strong ability to translate complex technical capabilities into compelling narratives

- Interest in or experience with AI and data products

- Comfort operating in fast-moving, ambiguous environments

- Experience working closely with product teams and influencing decisions early

- Strong written and verbal communication skills

Bonus points if you:

- Have experience working with hedge funds, asset managers, or financial data products

- Have a background in finance, investing, or data-driven research

- Have built or scaled product marketing in a B2B or data-driven environment

- Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done

- Have an MBA or MS in Marketing

The compensation package includes a competitive salary, equity, and comprehensive benefits, with an annual base salary ranging from $160,000 to $185,000, plus a 10% performance bonus.

## Skills

### Required
- product marketing
- AI
- data products
- communication
- project management

### Nice to have
- hedge funds
- asset managers
- financial data products
- finance
- investing
- data-driven research
- positioning
- ICP development
- Jobs-to-Be-Done
- MBA
- MS in Marketing

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/yipitdata/jobs/8127228?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)