# Associate Director, Product Marketing

**Company**: Sun Life
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://sunlife.wd3.myworkdayjobs.com/en-US/Experienced-Jobs/job/Hunghom-Kowloon-Hong-Kong/Associate-Director--Product-Marketing_JR00128787?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_66c3b810-fde

## Description

You will be joining Sun Life, a leading financial services organisation, as an Associate Director, Product Marketing.

The Associate Director, Product Marketing is responsible for shaping compelling product value propositions and leading the end-to-end product marketing and go-to-market strategy for new and existing products.

**Responsibilities**

- **Product Value Proposition Development**: Collaborate with the product development team to create compelling value propositions that align with the product's features, benefits, and target audience.

- **Go-to-Market & Product Launch Strategy**: Develop and lead integrated go-to-market strategies for new product launches and major product initiatives.

- **Product Marketing Content & Communications**: Support the development of product marketing content across client, distributor, and digital touchpoints.

- **Market & Client Insights**: Monitor client needs, market trends, competitor propositions, and distribution feedback to identify opportunities to strengthen product positioning and marketing effectiveness.

- **Channel & Stakeholder Management**: Partner with distribution leaders and key stakeholders to build buy-in on product positioning, value propositions, and go-to-market approaches.

- **People Management**: Coach and develop team members to advance their knowledge and improve the overall capabilities and core competence of the team.

**Requirements**

- Bachelor's degree in Business, Marketing, Finance, or a related discipline.

- Minimum 10 years of relevant experience in life insurance, with strong experience in product marketing, product proposition, distribution marketing, or related fields.

- Strong understanding of life insurance products, client needs, distribution dynamics, sales processes, and the competitive landscape in Hong Kong.

- Proven experience in developing product positioning, value propositions, sales stories, and go-to-market strategies.

- Strong commercial acumen and ability to translate complex product features into simple and compelling client and distributor propositions.

- Excellent stakeholder management and influencing skills, with proven ability to work effectively with senior management, distribution teams, and cross-functional stakeholders.

**Benefits**

- 5-day workweek

- Attractive salary

- MPF

- Group life and group medical insurance

- Excellent career development opportunities

## Skills

### Required
- product marketing
- product proposition
- distribution marketing
- life insurance
- client needs
- market trends
- competitor analysis
- stakeholder management
- influencing skills
- project leadership

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Source: [Apply at sunlife.wd3.myworkdayjobs.com](https://sunlife.wd3.myworkdayjobs.com/en-US/Experienced-Jobs/job/Hunghom-Kowloon-Hong-Kong/Associate-Director--Product-Marketing_JR00128787?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)