# Marketing and Market Research

**Company**: Pfizer
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/Hemo-Marketing-Portfolio-Lead_4961058?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6670a61d-f8e

## Description

We are seeking a Marketing and Market Research professional to lead the development and execution of the Hemophilia integrated platform strategy.

**Key Responsibilities:**

- Integrated Hemophilia Platform Strategy and Operations:

+ Lead the development and execution of the Hemophilia integrated platform strategy to shape rare disease policy, improve affordability, and upgrade treatment regimens.   + Upgrade current initiatives, such as HTC establishment, MDT, and SDM platforms, to drive business metrics.   + Provide evidence-based tools and knowledge to healthcare providers, payers, and charities to improve affordability.   + Explore innovative collaboration models to support business growth.   + Serve as the central hub between inline factor and non-factor brand teams, coordinating resources.

- Project Management and Impact Evaluation:

+ Establish task forces and workflows, track and report project progress.   + Conduct periodic evaluations of platform implementation and provide feedback.

- Internal Events Facilitation:

+ Facilitate company and business unit level events, such as FFAB, POA, and Marketing Academy.

**Qualifications:**

- Education: Master's degree or above in Medicine, Pharmacy, Marketing, or a related field.

- Experience: At least 5 years of relevant experience in marketing, platform management, or a related area.

- Professional Competencies:

+ Strong understanding of the rare disease area.   + Ability to coordinate multi-departmental collaboration and drive platform strategy execution.   + Solid project management skills.

- Communication & Teamwork: Excellent communication and collaboration skills, with a focus on innovative thinking and goal achievement.

## Skills

### Required
- rare disease policy
- platform strategy
- project management
- collaboration
- communication

### Nice to have
- cross-functional collaboration
- medical knowledge

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/China---Beijing---Beijing/Hemo-Marketing-Portfolio-Lead_4961058?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)