# Director, Content & Social **Company**: Visa **Location**: Miami, FL **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Salary**: $152,200.00 to $244,000.00 USD per year **Category**: Marketing **Industry**: Finance **Apply**: https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---Miami-FL/Director--Content---Social_REF089216W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/director-content-and-social-66354526-eb3/ ## Description The Director, Content & Social is responsible for defining how Visa shows up through content, creators, partnerships, and digital platforms across the Latin America and Caribbean region. This role establishes scalable, always-on content ecosystems while leveraging AI-enabled content innovation to strengthen cultural relevance, drive engagement, and improve brand preference throughout the region. **Key Responsibilities:** - Content Strategy & Ecosystem Development: + Define and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference. + Develop content frameworks and playbooks that enable consistent execution across markets while allowing for local adaptation and cultural relevance. + Build always-on content programs across platforms and channels that maintain Visa's presence and relevance with priority audiences. + Lead the development of content calendars, editorial strategies, and distribution plans aligned to business priorities, cultural moments, and audience behaviors. - Creator & Influencer Strategy: + Own Visa's creator and influencer strategy across LAC, positioning creators as strategic partners with clear partnership models and scalable activation playbooks. + Develop creator partnership frameworks that balance brand consistency with authentic creator expression and audience relevance. + Build and manage a diverse creator ecosystem across tiers, categories, and markets that connects Visa with priority audiences. + Establish measurement approaches that demonstrate creator partnership impact on brand metrics, engagement, and business outcomes. - AI-Enabled Content Innovation: + Lead the adoption of AI-enabled content creation tools and workflows to improve speed, quality, personalization, and scalability across the region. + Identify and implement emerging content technologies that enhance Visa's ability to produce relevant, personalized content at scale. + Champion innovation in content formats, distribution models, and production approaches that differentiate Visa from competitors. - Content Distribution & Performance: + Develop integrated distribution strategies across paid, owned, partner, and emerging channels to maximize content reach and impact. + Establish content performance measurement frameworks with clear KPIs tied to brand health, engagement, and business outcomes. + Champion a disciplined test-and-learn agenda to continuously evolve content performance, formats, and distribution approaches. + Partner with Media teams to ensure content and paid media strategies are aligned and mutually reinforcing. - Cross-Functional Partnership: + Partner with the Creative Studio to ensure content production capabilities align with strategy and quality standards. + Collaborate with Consumer Marketing to align content strategies with segment priorities and campaign activations. + Work with market teams to adapt and activate content strategies for local relevance across LAC countries. + Support Marketing Services content needs by developing scalable content solutions for client activations. **What Success Looks Like:** - Visa's content ecosystem drives measurable cultural relevance, engagement, and brand preference across LAC markets. - Social media presence creators is consistent, culturally relevant, and drives meaningful engagement with priority audiences. - Creator partnerships deliver measurable brand impact and are scalable across markets and campaigns. - AI-enabled content innovation improves production speed, quality, and personalization across the region. - Content performance is measured rigorously with clear links between content investment and brand/business outcomes. - Content frameworks and playbooks are adopted consistently across markets while maintaining local cultural relevance. **Qualifications:** - Basic Qualifications: + 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD - Preferred Qualifications: + 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD. + Deep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution. + Strong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America. + Experience building and scaling content operations, including editorial processes, creator programs, and production workflows. + Proven track record of developing content strategies that drive measurable brand impact and audience engagement. + Experience with AI-enabled content tools and emerging production technologies. + Strong creative sensibility with the ability to evaluate content quality and provide strategic creative direction. + Experience operating in matrixed organizations and influencing cross-functional stakeholders. + Strong analytical skills with comfort translating content performance data into strategic recommendations. + Excellent communication skills and ability to articulate content vision to senior leadership. + Fluency in English and Spanish required; Portuguese preferred. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - content strategy - social media marketing - creator/influencer partnerships - digital distribution - AI-enabled content creation - Spanish ### Nice to have - Portuguese --- Source: [Apply at visa.wd5.myworkdayjobs.com](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---Miami-FL/Director--Content---Social_REF089216W?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)