# Philippines Marketing Manager

**Company**: Cricut
**Location**: Manila
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Cricut/744000124815329-philippines-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_65542db6-ae6

## Description

As the Philippines Marketing Manager at Cricut, you will own the brand and marketing execution in-market , driving awareness, engagement, and sales across digital and retail channels.

Key Responsibilities:

- Own and execute Cricut’s marketing strategy for the Philippines, driving brand awareness, engagement, and sales

- Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building

- Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space

- Plan and execute always-on social media presence across key platforms (Facebook, Instagram, TikTok, YouTube, etc.)

- Shape paid media strategy and provide creative direction while working with agencies or partners on execution

- Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations

- Plan and execute offline activations including events, workshops, and retail experiences to drive brand engagement and sales

- Create and adapt locally relevant content and storytelling that resonates with Filipino audiences

- Monitor, analyze, and report on marketing performance , and use data to continuously improve results

- Manage marketing budgets with a strong focus on ROI and efficiency

- Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity

Qualifications:

- Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands

- Proven experience driving brand awareness and engagement in the Philippines market

- Strong hands-on experience in social media marketing, including content strategy and community management

- Experience managing influencer and creator partnerships end-to-end

- Solid understanding of paid media (Meta, TikTok, Google) able to guide strategy and evaluate performance

- Familiarity with Philippine e-commerce platforms such as Shopee, Lazada, and TikTok Shop

- Strong analytical and data-driven mindset

- Ability to manage multiple priorities in a fast-paced environment

- Strong communication skills in English

- Comfortable working in a lean, fast-moving, startup-like environment

## Skills

### Required
- social media marketing
- influencer partnerships
- content marketing
- community management
- paid media
- data analysis
- budget management

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Cricut/744000124815329-philippines-marketing-manager?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)