# Member of Revenue Strategy & Operations, Marketing Analytics

**Company**: Anchorage Digital
**Location**: United States
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.lever.co/anchorage/0a8757c6-e3e9-42d5-aa15-9b779f2e8c16?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_651a6835-81f

## Description

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto. We are looking for a high-impact Marketing Analytics & Operations Manager to architect and scale our marketing data ecosystem.

This role goes beyond reporting,you will be responsible for building the foundation that powers our go-to-market strategy, from attribution modeling to executive decision-making. You will partner closely with marketing, sales, and revenue leadership to connect marketing efforts to business outcomes, enabling smarter investments and accelerating growth in the institutional crypto ecosystem.

## Core Competencies

- Advanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights

- Salesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture

- Marketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)

- Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions

- Cross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes

## Technical Skills:

Technical & Analytical Ownership

- Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems

- Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution

- Build and maintain scalable dashboards and reporting frameworks across:

- Performance marketing

- BDR outbound

- Field & event marketing

- Develop multi-touch attribution models and conversion tracking methodologies

- Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions

## Complexity and Impact of Work:

Systems & Data Architecture

- Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity

- Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale

- Partner closely with Data teams to ensure data consistency and governance across systems

## Organizational Knowledge:

- Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI

- Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization

- Conduct deep-dive analyses into client journeys, segmentation, and growth drivers

## Communication and Influence:

- Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams

- Translate business needs into data requirements and technical solutions

- Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations

## What Sets You Apart:

- Deep understanding of the institutional crypto landscape and client lifecycle

- Experience evaluating and implementing MarTech tools and integrations

- Ability to move fluidly between technical execution and strategic thinking

- Strong storytelling skills,turning data into clear, compelling narratives for executives

## You may be a fit for this role if you have:

- 2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred)

- Strong hands-on experience with SQL and data analysis (required)

- Experience building marketing dashboards, attribution models, and performance reporting systems

- Familiarity with institutional crypto, fintech, or financial services and how GTM operates in these environments

- A track record of building or improving data infrastructure and analytics frameworks

- A scrappy, ownership-driven mindset,comfortable wearing multiple hats and operating in a fast-paced environment

## Although not a requirement, bonus points if:

- Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)

- Exposure to BI tools (e.g., Looker, Tableau, Hex)

- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

## Skills

### Required
- Advanced SQL proficiency
- Salesforce expertise
- Marketing data architecture ownership
- Analytical rigor + creative problem-solving
- Cross-functional leadership

### Nice to have
- Data warehousing solutions
- BI tools
- Institutional crypto landscape and client lifecycle
- MarTech tools and integrations
- Strong storytelling skills

---

Source: [Apply at jobs.lever.co](https://jobs.lever.co/anchorage/0a8757c6-e3e9-42d5-aa15-9b779f2e8c16?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)