# Creative Data Strategist (Associate Managing Consultant)

**Company**: Mastercard
**Location**: Gurgaon, India
**Experience**: senior
**Job type**: full-time
**Category**: Consulting
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Gurgaon-India/Creative-Data-Strategist--Associate-Managing-Consultant--1_R-294084?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_651853f0-d01

## Description

The Creative Data Strategist turns data, research, and customer intelligence into clear insights that shape creative strategy and drive more effective campaigns, experiences, and creative solutions.

As a Creative Data Strategist, you will support regional ACD Strategy teams worldwide through data-driven analysis, audience intelligence, and market insights across a broad range of client engagements.

Responsibilities:

- Gather, interpret, and synthesize quantitative and qualitative data, leveraging consumer and audience intelligence platforms to uncover actionable insights and strategic opportunities.

- Translate data, research, and audience intelligence into clear strategic recommendations and creative opportunities.

- Support the development of strategic briefs, audience strategies, customer engagement approaches, and campaign recommendations.

- Identify emerging trends, shifting consumer behaviors, and evolving customer needs to inform strategic and creative development.

- Present insights, findings, and recommendations to internal teams and clients in a clear, compelling, and actionable manner.

- Explore emerging tools, methodologies, and data sources to enhance ACD's strategic capabilities and insight development.

- Contribute to thought leadership, knowledge sharing, and best practices across the broader organization.

Requirements:

- 8+ years of experience in data strategy, consumer insights, or marketing analytics roles within advertising agencies, preferably full-service network agencies.

- Proven ability to translate data, research, and customer insights into strategic recommendations, creative opportunities, and measurable business outcomes.

- Strong understanding of brand, marketing, communications, customer, and campaign effectiveness frameworks.

- Experience working closely with strategy, creative, and client teams to develop insight-led campaigns, experiences, and engagement programs.

- Ability to synthesize complex quantitative and qualitative data into clear, actionable, and compelling narratives.

- Strong storytelling and presentation skills, with the ability to communicate insights effectively to both technical and non-technical audiences.

- Experience using consumer and audience intelligence platforms such as YouGov, GWI, TGI, or similar tools to uncover customer, category, and market insights.

- Proficiency in data visualization and analytics platforms such as Power BI, Tableau, Looker, or equivalent tools.

- Familiarity with digital, social, CRM, customer, and campaign measurement frameworks, methodologies, and analytics tools.

- Knowledge of AI-powered analytics, audience intelligence, and emerging data capabilities is a plus.

- Strong stakeholder management, collaboration, and consulting skills.

- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.

- Professional proficiency in English is required.

- Bachelor's degree required; postgraduate qualifications in data, analytics, mathematics, statistics, or related disciplines are a plus.

## Skills

### Required
- data strategy
- consumer insights
- marketing analytics
- brand effectiveness
- communications
- campaign measurement
- data visualization
- analytics platforms
- Power BI
- Tableau
- Looker
- AI-powered analytics
- audience intelligence

### Nice to have
- postgraduate qualifications in data, analytics, mathematics, statistics

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Gurgaon-India/Creative-Data-Strategist--Associate-Managing-Consultant--1_R-294084?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)