# Event & Field Marketing Manager – East / Central

**Company**: Cresta
**Location**: United States (Remote)
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $110,000–$150,000 base + equity
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cresta/jobs/5423873008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_64c0f06f-bd1

## Description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel.

We’re looking for an Event & Field Marketing Manager – East / Central to join Cresta’s Revenue Marketing team. This role owns strategy, execution, and performance across a high-volume portfolio of field marketing programs , from industry events and executive dinners to regional programs, roadshows, customer experiences, and partner activations.

## Responsibilities

- Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.

- Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.

- Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.

- Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.

- Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.

- Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.

- Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.

- Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.

- Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.

- Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.

## Qualifications

- 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience

- Experience owning field programs end-to-end, from strategy through execution and measurement

- Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment

- Strong understanding of pipeline, revenue attribution, conversion, and event ROI

- Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up

- Experience managing program budgets, vendors, contracts, and competing priorities

- Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners

- Currently based in the Eastern or Central U.S., with a strong preference for East Coast

- Willing and able to travel approximately 20–30%

## Perks & Benefits

- Medical, dental, and vision plans designed to fit you and your family’s needs

- Flexible vacation time to support a healthy work-life blend

- Paid parental leave

- Monthly gym and phone allowance

- Work-from-home office stipend

- Lunches and dinners for in-office employees via Grubhub

## Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors including experience, skills, education, and geography. In addition to base salary, total compensation includes equity and a comprehensive benefits package.

Salary Range: $110,000–$150,000 base + equity

## Skills

### Required
- field marketing
- event marketing
- integrated campaigns
- pipeline management
- ROI analysis
- Sales partnership

### Nice to have
- AI
- Contact Center
- Customer Experience
- adjacent enterprise technology
- ABM/account-based field marketing programs
- Salesforce
- HubSpot
- Gong
- field marketing/event tools such as Mobly

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cresta/jobs/5423873008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)