# CRM Manager – Subscriptions

**Company**: Tide
**Location**: Bulgaria
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: €31,600.00 - €35,550.00
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/tide/jobs/7993931003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_64b0a1c9-734

## Description

## Job Description

### About Tide

Tide is transforming the small business banking market, supporting over 2 million members globally with business accounts and administrative solutions.

### About the Team

This role sits within Tide's Paid Plans CRM team, a collaborative group of marketers driven by ownership, experimentation, and impact.

### What We're Looking For

We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses.

### What You'll Be Doing

As CRM Manager – Subscriptions, you will:

- Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets

- Provide strategic guidance to senior CRM team members on best practices and emerging trends

- Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment

- Use advanced data analytics to refine segmentation and personalize member communications

- Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value

- Apply predictive modelling and behavioural analytics to proactively reduce churn

- Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals

- Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue

- Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

### What Makes You a Great Fit

- 3+ years of CRM experience, ideally within subscription-based businesses

- Experience with subscription billing systems and customer databases

- Strong background in CRM analytics, segmentation, and predictive modelling

- Deep knowledge of CRM and marketing automation technologies

- Strong project management and strategic thinking skills

- Excellent spoken and written English

- Strong stakeholder management and communication skills

- Experience with tools such as Salesforce, GSuite, Looker, and Jira

- A proactive problem-solver who thrives in dynamic environments

### Our Tech Stack

- Salesforce Marketing Cloud

- Segment

- Looker

- Jira

### What You'll Get in Return

At Tide, we believe in making work, work for you. We offer flexible working arrangements, a salary of €31,600.00 - €35,550.00 annual gross, 25 days of paid annual leave, and additional benefits.

## Skills

### Required
- CRM
- subscription-based businesses
- CRM analytics
- segmentation
- predictive modelling
- marketing automation technologies
- project management
- strategic thinking
- English
- stakeholder management
- communication
- Salesforce
- GSuite
- Looker
- Jira

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tide/jobs/7993931003?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)