# Sr. Manager, Product Marketing

**Company**: Red Bull
**Location**: Santa Monica, California
**Experience**: senior
**Job type**: full-time
**Salary**: $85,000 - 128,000
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/us-en/sr-manager-product-marketing-ref33104a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_63e74702-7f0

## Description

The Senior Manager of Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions plans to drive business growth.

In this role, you will guide and inspire cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results.

**Areas of Responsibility:**

- **Brand & Product Marketing**: Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.

- **Consumer Activations, Brand Building Events, & Athlete Celebrations**: Lead and evolve the company’s Consumer Activation, Brand Building Events, and Athlete Celebration marketing strategy, identifying and prioritizing key consumer touchpoints where our brand and product can play a meaningful role.

- **Campaign Development & Execution**: Lead the creation and execution of integrated, consumer-facing marketing campaigns , from brief development through creative execution and performance analysis.

- **Budget Management**: Responsible for overseeing the applicable National and Regional Product Marketing budgets ensuring timeliness and accuracy of budget management.

- **Cross-Functional Leadership & Collaboration**: Establish and maintain strong cross-functional relationships with key partners across Marketing, Sales, Media, and Regional teams to ensure strategic alignment and operational excellence.

- **Team Leadership & Talent Development**: Lead, coach, and inspire a high-performing team to develop and execute integrated, consumer-centric campaigns aligned with our strategic priorities.

**Requirements:**

- 6+ years of brand marketing experience, ideally within CPG or lifestyle brands

- Proven experience building innovative integrated marketing campaigns

- Experience leading cross-functional teams, including project management

- Proven ability to lead high-performing teams

- Creative, curious, and consumer-obsessed; comfortable taking smart risks and pushing innovation

- Strong business acumen with an ability to connect brand building to commercial impact

- Ability to navigate throughout a highly matrixed organization

- Experience as an authentic brand advocate, storyteller, curator and clear communicator

- Demonstrated success leading complex cross-functional initiatives

- Excellent leadership, communication, and collaboration skills

- Strong organization skills and attention to detail; ability to juggle multiple projects and meet strict/demanding deadlines

- Understands and lives the Red Bull culture and lifestyle

- Bachelor’s Degree required

**Benefits:**

- Travel 10-20%

- Permanent

- Benefits eligible

**Salary:**

- The base salary range for this position is $85,000 - 128,000 + cash incentives.

## Skills

### Required
- brand marketing
- integrated marketing campaigns
- cross-functional teams
- project management
- leadership
- communication
- collaboration
- business acumen

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/sr-manager-product-marketing-ref33104a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)