# Audience Data Analyst

**Company**: The Wall Street Journal
**Location**: NYC - 1211 Ave of the Americas
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $80,000 - $100,000
**Category**: Data Science
**Industry**: Media & Entertainment

**Apply**: https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Audience-Data-Analyst--Opinion_Job_Req_56415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/audience-data-analyst-63d2f342-ab7/

## Description

The Wall Street Journal's Opinion section is seeking an Audience Data Analyst based in New York to support our audience reporting and editorial performance tracking.

You will be responsible for tracking audience trends, updating reporting dashboards, and translating audience behavior into clear takeaways for editorial leadership.

Responsibilities:

- Extract, validate, and analyze reach, engagement, and subscription data from Snowflake using SQL to support editorial decision-making.

- Help build, update, and maintain dashboards and reporting views in Tableau.

- Support the Manager of Audience Data Analysis and Insights in compiling the recurring weekly analytics report and monthly performance summaries.

- Monitor audience interaction, visitor loyalty, and how effectively content converts visitors into subscribers across articles, newsletters, video series, and podcasts.

- Utilize Adobe Analytics, Parse.ly, and native analytics tools from platforms such as YouTube Studio, TikTok Studio, and Meta Business Suite to pull performance data.

- Assist with data quality assurance, reviewing query outputs and validating metrics between reporting dashboards and warehouse data sources.

- Contribute to code updates and documentation following team version control practices in GitHub.

Requirements:

- 1–4 years of professional experience in data analytics, digital analytics, or business intelligence, preferably in a media, publishing, or subscription environment.

- Proficiency in writing SQL queries to aggregate, filter, and join multi-table datasets.

- Experience developing and updating data visualizations and dashboards in Tableau.

- Knowledge of GitHub for basic version control and documentation.

- Experience working with audience, subscription, or editorial performance data preferred.

- Experience using AI-assisted productivity tools such as Claude or Glean preferred.

- Familiarity with Python or dbt preferred.

Benefits:

- Comprehensive Healthcare Plans

- Paid Time Off

- Retirement Plans

- Comprehensive Medical, Dental and Vision Insurance Plans

- Education Benefits

- Paid Maternity and Paternity Leave

- Family Care Benefits

- Commuter Transit Program

- Subscription Discounts

- Employee Referral Program

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- SQL
- Tableau
- GitHub
- data analytics
- digital analytics
- business intelligence

### Nice to have
- Python
- dbt
- AI-assisted productivity tools
- audience data analysis

---

Source: [Apply at dowjones.wd1.myworkdayjobs.com](https://dowjones.wd1.myworkdayjobs.com/en-US/Dow_Jones_Career/job/NYC---1211-Ave-of-the-Americas/Audience-Data-Analyst--Opinion_Job_Req_56415?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)