# Senior Manager, Website Optimization & Personalization **Company**: Thomson Reuters **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-States-of-America-Eagan-Minnesota/Sr-Manager--Website-Personalization-and-Optimization_JREQ204650?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_6315136c-de6 ## Description We are seeking an experienced Sr. Manager who can elevate TR's digital experience through strategic personalization. As Senior Manager, Website Optimization & Personalization, you will own the end-to-end strategy, capability building, and execution of our personalization program,serving as the primary domain expert and strategic partner to our Senior Director of Web Experience Strategy & Optimization. **Strategic Personalization Leadership** - Own the personalization strategy and vision for Thomson Reuters' digital properties, translating high-level business goals into a concrete, sequenced roadmap. - Move the organization from one-size-fits-all messaging toward more sophisticated audience segmentation, content targeting, and journey customization. - Build the foundational capability roadmap: data infrastructure, audience layers, personalization frameworks, testing approaches, and technology architecture. - Articulate the business case and ROI potential of personalization investments. - Partner with the Senior Director on top-level stakeholder alignment, business strategy translation, and executive communication. **Program Building & Execution** - Own the operationalization of the personalization program: define processes, workflows, governance, and ways of working. - Build the personalization roadmap in partnership with Digital Product Managers and other stakeholders. - Translate business requirements into technical specifications with particular attention to data strategy and instrumentation. - Drive continuous testing and learning around personalization approaches. - Own the learning engine,create documentation, maintain learning repositories, and produce artifacts. - Guide the Program Manager on program cadence management, milestone tracking, risk surfacing, and dependency management. - Leverage AI-native tools to enable personalization and speed to market. **Team Leadership & Development** - Lead a high-performing team of junior and experienced optimization specialists. - Coach team members on both technical depth and soft skills. - Build strong interpersonal skills: demonstrate emotional intelligence, establish psychological safety, and maintain clear boundaries. - Develop deep knowledge of each team member's potential and create growth opportunities. - Partner with the Program Manager on day-to-day operations, but own the team's direction, culture, effectiveness, and contribution to organizational objectives. **Cross-Functional Alignment & Influence** - Partner closely with Digital Product Managers and other marketing partners to understand business requirements. - Coordinate across multiple reporting lines to ensure alignment on personalization strategy, shared standards, and data requirements. - Serve as the translator between business stakeholders and technical teams. - Escalate dependencies and blockers to Senior Director when cross-functional alignment needs organizational-level resolution. **Required Qualifications** - 8-10+ years in digital marketing, web personalization, optimization, or related roles. - 5+ years driving web personalization activities across large organization; ideally leveraging Adobe Target. - 3+ years managing and developing teams, including coaching across different experience levels. - Track record of successfully building personalization capabilities or programs from the ground up. - Hands-on expertise with personalization technology stack from Adobe or other equivalent platforms. - Experience with A/B testing and experimentation methodologies. - Deep understanding of how to segment audiences, build and activate audience segments, configure targeting rules, and measure personalization impact. - Understanding of data strategy, data governance, and audience activation platforms. - Success working in complex, matrixed organizations and influencing across reporting lines without direct authority. **Benefits** - Hybrid Work Model: flexible hybrid working environment. - Flexibility & Work-Life Balance: supportive workplace policies. - Career Development and Growth: culture of continuous learning and skill development. - Industry Competitive Benefits: comprehensive benefit plans. - Culture: globally recognized, award-winning reputation for inclusion and belonging. - Social Impact: make an impact in your community. - Making a Real-World Impact: help uphold the rule of law, turn the wheels of commerce, and provide trusted information. ## Skills ### Required - Adobe Target - Audience Segmentation - Content Targeting - Personalization Strategy - Data Infrastructure - Testing Methodologies - Analytics - Audience Activation - Data Governance - AI-native Tools ### Nice to have - Marketing Automation Platforms - Email Personalization - Web Development - Statistics - Executive Leadership - High-Performing Teams - AI --- Source: [Apply at thomsonreuters.wd5.myworkdayjobs.com](https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/United-States-of-America-Eagan-Minnesota/Sr-Manager--Website-Personalization-and-Optimization_JREQ204650?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)