# Personalization Lead Analyst

**Company**: Cisco
**Location**: RTP, North Carolina
**Experience**: senior
**Job type**: full-time
**Salary**: $135,100.00 - $171,400.00
**Category**: Marketing
**Industry**: Technology

**Apply**: https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/RTP-North-Carolina-US/Personalization-Lead-Analyst_2027682?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6300210e-130

## Description

Cisco's Digital Marketing and Web Experience team is transforming how customers and partners engage with Cisco through personalized, data-driven digital experiences. The Personalization Lead Analyst will own and execute Cisco's enterprise web personalization strategy, developing a multi-year roadmap that delivers relevant, engaging experiences across Cisco.com and supports measurable business growth.

Responsibilities:

- Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics to optimize customer journeys, improve engagement, and increase digital conversion.

- Partner with Marketing Intelligence, Data Analytics, and Technology teams to transform audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks for global marketing teams.

- Establish performance metrics, evaluate A/B and multivariate testing results, and translate findings into recommendations that influence digital marketing priorities and investment decisions.

- Advance Cisco's personalization capabilities by identifying opportunities to leverage Adobe Experience Platform, AI-driven automation, and real-time decisioning to deliver more relevant customer experiences at scale.

Requirements:

- 8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), including at least 4 years focused on enterprise-scale web personalization.

- Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization.

- Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results.

- Experience developing and executing web personalization strategies or experimentation programs within enterprise digital environments.

- Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives.

Preferred Qualifications:

- Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics.

- Experience with enterprise CRM and marketing automation platforms, including Salesforce, Marketo, or Oracle Eloqua.

- Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations.

- Demonstrated ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority.

- Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences.

Benefits:

- Medical, dental, and vision insurance

- 401(k) plan with a Cisco matching contribution

- Paid parental leave

- Short and long-term disability coverage

- Basic life insurance

- Paid time away (vacation, holidays, sick time)

- Optional 10 paid days per full calendar year to volunteer

Salary Range: $135,100.00 - $171,400.00

## Skills

### Required
- Adobe Target
- Adobe Analytics
- digital marketing
- web experience optimization
- conversion rate optimization

### Nice to have
- Adobe Experience Platform
- Salesforce
- Marketo
- Oracle Eloqua
- AI-enabled personalization

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Source: [Apply at cisco.wd5.myworkdayjobs.com](https://cisco.wd5.myworkdayjobs.com/en-US/Cisco_Careers/job/RTP-North-Carolina-US/Personalization-Lead-Analyst_2027682?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)