# Marketing Specialist, Field Marketing **Company**: Red Bull North America **Location**: Portland, Oregon **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Advertising & Marketing **Apply**: https://jobs.redbull.com/en/brand-consumer-colleting-specialist-199102?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/job/marketing-specialist-field-marketing-62bd8167-e02/ ## Description We are seeking a Marketing Specialist, Field Marketing to join our team in Portland, Oregon. As a Marketing Specialist, Field Marketing, you will be responsible for developing and implementing marketing strategies to promote our brand and products. **Responsibilities** - Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. - Monitor consumer perception about the brand and products, with a focus on the younger segment of the target group. - Steer activities throughout the year by reviewing data and consumer insights on a regular basis. - Develop and implement the country-specific advertising plan, ensuring the effective integration of digital and social media and amplification across owned, earned and paid media. - Manage creative and media agency partners to ensure high-quality execution and value. - Identify country-specific product and packaging needs and lead the development and implementation of launch proposals in close collaboration with Sales, Finance and HQ. - Create branding and through-the-line communication for specific marketing projects in strong collaboration with the respective marketing functions. - Create and implement the annual sampling plan, constantly identifying opportunities to improve targeting of new and infrequent users of the product. - Recruit, onboard, train and develop Student Marketeers, setting clear objectives and providing ongoing coaching and support to build a high-performing team. - Empower Student Marketeers to develop innovative, locally relevant ideas that create meaningful consumer interactions. - Provide clear frameworks that allow Student Marketeers to effectively plan and deliver localized bottom-up campus plans to infuse Red Bull into student lifestyle during key moments. - Develop and implement exciting brand activity that maintains the brand as a credible and relevant brand for students and wins students as loyal consumers. - Develop relationships with relevant brands and partners to create opportunities for product trial and drive distribution. - Work closely with Marketing & Sales teams to integrate impactful sales support programs and identify new ways to excite consumers. - Drive physical availability on and around campuses by working closely with Sales teams. - Spend time in the field with Student Marketeers, coaching and giving actionable and development-focused feedback. - Identify, develop and maintain a strong network of opinion leaders and influencers to support program objectives. - Track and improve Student Marketing performance, including awareness, brand image, campus coverage and consumers reached. - Regularly review the environmental impact of the Student Marketing program and implement initiatives to minimise its impact. - Manage and maintain the agreed marketing and Student Marketing budgets. - Lead and encourage great mission planning and reporting by Student Marketeers. - Work with Operations to manage branded fleet and tools. - Collect learnings and share them locally and with regional and International HQ counterparts, continually re-applying successful models and best practices. **Requirements** - Minimum 3 years FMCG marketing knowledge and experience, with a clear understanding of competitor activity and consumer behaviour. - Strong understanding of the 18–24 audience, including needs, pressure points, aspirations and drivers. - Ability to generate consumer insights from data and translate them into successful brand initiatives and activities that resonate with consumers. - Experience in developing and executing events, marketing activities and projects that deliver business results. - Strong analytical ability and commercial acumen, including understanding market trends and managing budgets. - Strong interpersonal, communication, presentation and negotiation skills. - Exceptional organisational skills and attention to detail, with the ability to focus on priorities, follow through and deliver quality results. - Creative empathy, innovative thinking and good judgement of creative work. - Experience coaching and training individuals and teams, with the ability to be a natural role model. - An entrepreneurial ‘can-do’ attitude, high standard of integrity, passion for the brand. For more fresh new jobs, check out [yubhub.co](https://yubhub.co/). ## Skills ### Required - FMCG marketing - consumer behaviour - data analysis - brand initiatives - event planning - budget management - interpersonal skills - organisational skills - creative thinking --- Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/en/brand-consumer-colleting-specialist-199102?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)