# Money Management Demand Generation Manager, Americas **Company**: Stripe **Location**: South San Francisco **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Finance **Apply**: https://job-boards.greenhouse.io/stripe/jobs/8187278?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_62930521-ab5 ## Description ## Job Description Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. The AMER Product Demand Generation team is a group of marketers that drive strategies to engage prospects and customers, generating demand for Stripe's priority products in the Americas. We partner closely with Campaigns, Product Marketing, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact. As a Money Management Demand Generation Manager, you will lead regional multi-channel strategy for Money Management marketing campaigns that drive demand. You will build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences. You will also build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline. ## Responsibilities - Lead regional multi-channel strategy for Money Management marketing campaigns that drive demand. Channels can include paid media, content syndication, digital events, account based marketing (ABM), etc. - Build region-specific marketing activations with channel leads to unlock local opportunities for Money Management audiences - Build a cross-GTM coalition including Global Campaigns, Events, Product Sales, Sales Development, and Sales Operations to jointly grow the Money Management pipeline - Own key business and revenue metrics for Money Management across the sales funnel , investigating conversion, channel mix effectiveness, and pipeline health - Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities, MarTech stack, and lead management for scaled motions - Identify innovative new ways to reach and engage the Money Management audience , there is broad leeway in this role to pursue creative marketing ideas - Be a thought leader representing the Americas as Stripe grows its Money Management go-to-market across campaigns and broader strategy ## Requirements - 5+ years of experience running scaled digital demand generation programs (e.g., demand generation, growth marketing, or regional marketing) - Experience with GTM direct ownership of an audience or product segment at a B2B company - Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media, content marketing, email marketing - Proven experience assessing business health and managing marketing performance metrics. You can turn go-to-market data on lead generation, funnel conversion, pipeline progress, and channel performance into clear insights and actions. - Strong organization and project management skills with the ability to manage multiple complex programs simultaneously - Proven experience building and delivering programs with partners across Sales, Sales Development, Product Marketing, Content, and Event Marketing. ## Preferred Qualifications - Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work - Experience building and scaling net new programs with an eye toward repeatability and efficiency. You’ve built 0 to 1 and have scaled from 1 to 10 - Event or field marketing experience or exposure (prior event ownership not required) - Experience in payments, financial technology, or or adjacent industries or marketing FinTech solutions - Adjacent business experience (e.g., strategy consulting, paid media, etc) that brings well-rounded GTM perspective ## Skills ### Required - demand generation - growth marketing - regional marketing - multi-channel marketing - marketing performance metrics - project management - partner management ### Nice to have - AI - LLM - agentic capabilities - event marketing - field marketing - payments - financial technology - FinTech solutions - strategy consulting - paid media --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/8187278?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)