# Principal Associate, Content Manager

**Company**: Capital One
**Location**: Plano, TX
**Experience**: senior
**Job type**: full-time
**Salary**: $109,900 - $125,400
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/Plano-TX/Principal-Associate--Content-Manager_R244312-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_6244a036-e45

## Description

Capital One Auto seeks a hands-on Principal Associate, Content Manager to lead multi-media content strategy for its Dealer audience.

You will be the primary architect of the B2B automotive content strategy, pivoting between hands-on content development and management of external agency partners. Your goal is to drive brand awareness and engagement across the dealer journey through multi-media content creation.

**Key Responsibilities**

- Lead strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice for automotive professionals.

- Write, edit, and produce high-impact content across various channels, such as blogs, how-to guides, articles, e-books, videos, industry reports, webinars, and more.

- Partner with internal SEO/GEO experts to ensure content discoverability and ranking for high-intent Dealer searches.

- Build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.

- Drive the brand's visual identity by leading the creation of compelling graphics, engaging short-form video, and high-quality photography.

**The Ideal Candidate:**

- Has a deep understanding of the automotive industry and can confidently speak the language of automotive dealers.

- Excels in multi-media communications, crafting compelling copy and guiding visual execution.

- Is comfortable working independently, managing roadmaps, deadlines, and workstreams with attention to detail.

- Is data-informed and outcome-driven, using content performance metrics to optimise future strategy.

- Has enthusiasm for AI-integrated workstreams and knowledge of modern SEO and AI-search discovery principles.

- Knows how to get the best work out of an agency by providing sharp creative briefs and qualitative feedback.

**Basic Qualifications:**

- Bachelor’s Degree or military experience.

- At least 5 years of experience focused on developing and managing content workflow and editorial production.

**Preferred Qualifications:**

- Bachelor's Degree in journalism, communications or related field.

- 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.

- 2+ years of experience with automotive B2B marketing, automotive media or agencies, automotive lending providers, or automotive SaaS providers.

- 3+ years of experience managing external vendors or creative agencies.

- 3+ years of experience with Content Management Systems (CMS) and modern visual creation/editing tools.

**Salary Information:**

- Plano, TX: $109,900 - $125,400 per year.

**Benefits:**

- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being.

## Skills

### Required
- automotive industry knowledge
- multi-media communications
- content creation
- SEO/GEO
- visual identity
- data analysis

### Nice to have
- journalism
- communications
- marketing
- advertising
- agency management
- Content Management Systems
- visual creation/editing tools

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Source: [Apply at capitalone.wd12.myworkdayjobs.com](https://capitalone.wd12.myworkdayjobs.com/en-US/Capital_One/job/Plano-TX/Principal-Associate--Content-Manager_R244312-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)